SEO Analyst

What We Need

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.

• Create new innovative ways to drive organic traffic and search visibility
• Create keyword research and maintain targets with up-to-date volumes and competition
• Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
• Work with technology teams to optimize site infrastructure for crawlers including schema markup, java script crawlability and site speed/CWV
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
• Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help expedite them to resolution
• Learn and stay curious to stay on top of trends and best practices; stay up to date with SEO tactics to remain within search engine guidelines
• Advocate for a seamless user experience for customers who are finding us through search

• Bachelor’s degree in communications, marketing/business, or related degree; or an Associate’s degree with 2–3 years of relevant experience
• 1+ year of search marketing experience
• Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, Bright Edge, Ahrefs, etc.)
• Desire to learn and evolve with the ever-changing SERP landscape (Organic shopping features, AIO etc)

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program