Digital Marketing Analyst​/Senior Digital Marketing Analyst

Job responsibilities

• Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay‑per‑click (PPC) advertising.
• Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).
• Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.
• Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.
• Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
• Collaborate with marketing, design, content, and development teams to implement data‑driven strategies and deliver shared goals.
• Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).
• Identify project risks and implement mitigation plans to keep work on track.

• Minimum of 3 years hands‑on data analytics or digital marketing experience.

• Advanced analytical and technical skills with the ability to translate data into actionable insights.
• Deep knowledge of Google Analytics (GA4).
• Experience with Big Query, SQL, and JavaScript.
• Proficient in Google Tag Manager and conversion tracking.
• Proficient with Excel and data visualization tools such as Looker Studio or Power BI.
• Proven track record in managing successful Google Ads and Linked In Ads campaigns.
• Solid understanding of website analytics, SEO and AEO principles.
• Excellent communication skills.
• Ability to work independently and as part of a team while managing multiple projects and deadlines.
• Up‑to‑date knowledge of industry trends, digital marketing best practices, and emerging technologies.
• Familiarity with CCPA and GDPR laws; experience with One Trust is a plus.
• Familiarity with marketing technology such as marketing automation platforms, brand portals, and digital asset management platforms.

• Bachelor’s degree in Digital Marketing, Data Science, Mathematics, Statistics, or a related field.

• Certification in Google Analytics and Google Ads, or comparable hands‑on experience.
• Other data visualization or marketing technology‑related certifications preferred.

Position level will be commensurate with experience, specialized skills relevant to the role, and possession of the outlined preferred qualifications. Markel reserves the right to propose an alternative career level based on these factors.

US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

• Competitive benefit programs that support diverse and changing employee needs, including health, dental, vision insurance and optional life, disability, and AD&D insurance.
• 401(k) with employer match contributions, Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.

Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race, color, sex, religion, creed, national origin or place of birth, ancestry, age, disability, affectionate or sexual orientation, gender expression or identity, genetic information, medical condition, citizenship status, pregnancy, marital status, military or veteran status, and any other classification protected by applicable law.