Business Analyst - Marketing

Location:

Milwaukee, WI - MUST BE LOCAL - Hybrid (3 days onsite per week)

Duration: ASAP - 12/31/2026

We are seeking a Senior Business Analyst to support a high-impact portfolio of marketing campaign initiatives
. This role will partner with a cross-functional team of product managers, engineers, designers, and subject matter experts to drive business outcomes through technology in a fast-paced, agile environment.

This is an excellent opportunity for a strategic, detail-oriented BA who thrives at the intersection of business and technology and enjoys translating complex requirements into actionable deliverables.

• Develop deep expertise in a core business domain and contribute insights at both team and enterprise levels
• Analyze business needs and translate them into scalable, technology-driven solutions
• Conduct current state, future state, and gap analyses across multiple processes and domains

• Lead requirement gathering efforts for large, complex initiatives
• Author user stories, features, and business requirements documentation (BRDs)
• Collaborate across teams to ensure alignment on requirements and priorities

• Partner with cross-functional teams in an Agile/Scrum environment
• Act as a key point of contact throughout the development lifecycle
• Support backlog refinement, sprint planning, and ongoing delivery efforts

• Coordinate and support test planning and execution
• Ensure business validation and sign-off for solutions
• Facilitate communication between stakeholders to ensure successful implementation
• Mentor junior analysts and contribute to team best practices
• Work independently while driving initiatives forward
• Communicate effectively with technical and non-technical stakeholders

• 4–5+ years of Business Analyst experience
• Strong experience with Agile/Scrum methodologies
• Proficiency with Atlassian JIRA
• Expertise in requirements gathering and documentation (BRDs, user stories)
• Proven experience with gap analysis and process evaluation
• Excellent communication and stakeholder management skills
• Experience with Salesforce Marketing Cloud, marketing or campaign-driven initiatives is desired
• Exposure to process flow documentation and process mapping is desired
• Strong technical acumen and ability to work closely with engineering teams
• Well versed in JIRA, Power BI (intermediate), Adobe Analytics (intermediate), SQL (intermediate) and Test Planning & Execution