Brand Marketing Manager - Social Media

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* Job Description:

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* ** Your Role on Our Team*
* The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drives measurable growth, strengthens online presence, and deepens customer engagement across all core social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand's voice and values.

** You'll be DISRUPTIVE through these duties and responsibilities:*
* ** Leadership & Vision*
* + Define and lead a multi-year social media vision and strategy aligned to overarching business objectives, brand positioning, and revenue growth targets.

+ Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.

+ Serve as the executive subject matter expert on social trends, platform evolution, and digital culture,advising senior leadership on risks and opportunities.

** Growth & Demand Generation*
* + Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.

+ Partner with Performance Marketing to align organic and paid social strategies,optimizing full-funnel impact and ROI.

+ Establish KPI frameworks and attribution models to quantify social'scontribution to pipeline, revenue, and customer lifetime value.

** Content & Brand Strategy*
* + Oversee development of differentiated,insight-led content strategies tailored to platform behavior and audience segmentation.

+ Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.

+ Identifywhitespace opportunities and emerging platforms to expand reach andmaintaincompetitiveadvantage.

** Community Intelligence & Reputation Management*
* + Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.

+ Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies.

+ Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensure timely, aligned communication.

** Analytics & Executive Reporting*
* + Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives.

+ Continuously test,optimize, and refine channel strategies based on performance trends and audience behavior.

+ Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.

** The TOOLS you'll bring with you:*
* + Bachelor's degree in Marketing, Communications, or related field required

+ 7+ years of progressive social media experience, including 2+ years leading a team

+ Proven track recordof developing and executing multi-channel social strategies that drive measurable business growth

+ Demonstrated success scaling brand presence across emerging platforms

+ Strong analytical background with ability to translate data into strategic recommendations for executive leadership

+ Experience using enterprise-level social listening and management platforms (e.g., Sprinklr)

** We provide these great perks and benefits:*
* + Robust health, dental and vision insurance plans

+ Generous 401 (K) savings plan

+ Education assistance

+ On-site wellness, fitness center, food, and coffee service
· And many more, check out our benefits site HERE (https://(Use the "Apply for this Job" box below).) .

_Milwaukee Tool is an equal opportunity employer._

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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