EMail Marketing & Automation Specialist

Email Marketing & Automation Specialist

Join Komatsu and be part of something big! The Email Marketing & Automation role leads execution and operational management of Komatsu's end-to-end Notifications Engine across email and lifecycle channels within Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). This role is responsible for journey configuration, segmentation logic, orchestration workflows, suppression governance, delivery validation, and performance monitoring to ensure lifecycle communications are stable, compliant, and performance-driven.

• Configure and deploy trigger-based and lifecycle journeys within AJO
• Build, validate, and maintain AEP audience segmentation logic
• Govern suppression, consent, and CRM routing accuracy
• Execute campaign deployments and validate operational readiness
• Monitor automation performance, delivery health, and stability
• Maintain structured documentation of workflows, configurations, and QA validation

• Decision Authority:
  Exercises operational authority over journey execution, audience configuration, and deployment validation within the Notifications Engine framework.
• Authority Scope:
  Journey build execution within AJO, automation launch readiness validation, audience segmentation configuration in AEP, operational campaign deployment approval.

• Executes day-to-day configuration and operational management of lifecycle communications across Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Configure automation workflows in AJO
• Build and validate AEP audiences
• Perform QA on suppression and consent enforcement
• Deploy campaigns and monitor delivery stability
• Troubleshoot routing, segmentation, or eligibility issues
• Maintain structured journey documentation

• Ensures accurate orchestration, data integrity, and operational reliability of trigger-based communications across lifecycle touchpoints.
• Configure trigger-based journeys tied to behavioral or system events
• Validate event ingestion, eligibility rules, and audience entry logic
• Maintain suppression lists and consent enforcement governance
• Validate CRM routing logic and field-level mapping integrity
• Document configuration changes and maintain audit traceability

• Builds, configures, validates, and deploys dynamic lifecycle messaging programs aligned to segmentation and personalization strategies.
• Develop dynamic, modular email templates
• Configure decision logic, branching paths, and fallback logic
• Validate personalization tokens, dynamic content, and link tracking
• Coordinate deployment scheduling across campaigns and business units
• Conduct structured QA validation prior to activation

• Monitors ongoing system health, delivery performance, and engagement metrics to ensure stability and optimization of lifecycle programs.
• Monitor open rates and click-through trends
• Track delivery performance, bounce rates, and suppression impacts
• Identify segmentation anomalies or eligibility irregularities
• Support structured A/B testing initiatives
• Escalate systemic technical issues to platform or engineering teams

• Maintains operational documentation and system configuration artifacts required for continuity, governance, and scalability.
• Automation workflows
• Email templates
• Landing pages
• Forms and field mappings
• Campaign documentation

• Participates in structured sprint and performance cycles to ensure operational alignment and continuous improvement.
• Weekly sprint participation
• Campaign launch reviews
• Monthly performance review
• Quarterly planning input

• Bachelor's degree in computer science, marketing or a related field
• Minimum of 2 years experience working with various business teams building dashboards and reports in CJA
• Minimum of 2 years of hands‑on experience working with and implementing Adobe Customer Journey Analytics
• Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching
• Working knowledge of SQL, Python,…