Global Website Martech Lead

Global Website Martech Lead

Job Location:

Chicago, Illinois, USA, 60631 | Milwaukee, Wisconsin, USA,

Onsite Position

Join Komatsu and Be Part of Something Big!

Komatsu is embarking on a global initiative to transform our website experiences. This role will be responsible for bridging the gap between regional marketing strategies and technical delivery teams. You will be the primary point of in-take for marketing technology support requests for keeping new website builds on-track, as well as on-going campaign support. You will support, govern and drive the successful delivery of all features utilizing the Adobe Marketing Technology stack spanning;
Adobe Experience Platform, Journey Optimizer, Customer Journey Analytics, Forms and One Trust. You will collaborate with marketing and IT teams to define, prioritize and execute website migrations and marketing technology support.

• Stakeholder engagement: proactively meet with regional stakeholders to review and define their current and future marketing technology requirements
• Roadmap:
  
  proactively support the adoption of best-practices and delivery of prioritized set of new capabilities
• Discovery:
  Host discovery sessions and interviews with regional teams to understand the scope of their website functionality and document and detail all build requirements in ADO
• Analysis:
  Map and document current and future state business processes, data flows, and system integrations relevant to the website.
• Tech translation: partner with marketing and product teams to document and translate business requirements to technical teams
• Backlog:
  Maintain and manage a prioritized requirements backlog, ensuring traceability and transparent list of tickets to accomplish business goals
• User stories: write user stories to ensure all development tickets are requirements and acceptance criteria are fully understood by technical development teams
• Testing:
  Write UAT plans and QA completed development work to ensure it meets acceptance criteria and aligns with business needs
• Training: onboard, train and empower regional teams on how to use Adobe Mar Tech stack
• Documentation: create and maintain detailed process documentation and best practices
• Compliance:
  Ensuring websites meet international legal requirements, privacy regulations (e.g., GDPR), web accessibility standards, and support One Trust configurations
• Communication:
  Effectively communicate complex technical concepts and business implications to both technical and non-technical audiences.
• Consensus building:
  Manage stakeholder expectations and facilitate consensus among conflicting priorities and requirements.

• AEP platform:
  Hands-on configuration of AEP, AEP Data Collection (Adobe Launch), Web SDK, and applications like Customer Journey Analytics (CJA), Adobe Journey Optimizer, AEM or Real-Time CDP
• Tag management:
  Architect and maintain scalable tagging structures across web and mobile platforms using Adobe Experience Platform (AEP) or Adobe Launch.
• Data Layer Management:
  Define and document data layer specifications to ensure consistent data capture across digital properties.
• Web forms:
  Build web forms with complex routing logic with AEP integration to downstream systems CRM and AJO
• Schema: design data-model schemas to unify first-party data
• Compliance and Privacy: enforce technical standards for data hygiene , consent, and regional privacy frameworks (GDPR, CCPA)

• Stakeholder engagement: serve as a liaison between regional stakeholders and technical delivery teams
• Change leadership: support teams and people through change by communicating the path forward, the process steps and value of change
• Adaptability: able to adjust operations, processes and mindsets…