Performance Marketing Leader – SEM​/SEO

Sr. Executive Search Consultant/Recruiter/Headhunter at LHH (Formerly Paladin) | Sourcing Milwaukee's Top Digital, Marketing, Creative and Sales…

We’re looking for a hands-on performance marketing leader who thrives on rolling up their sleeves and driving measurable results. This role requires deep expertise in SEM, PPC, Google Ads, SEO, and Programmatic advertising
, combined with the ability to lead by example and mentor a team through practical execution.

• Lead and execute high-impact SEM and SEO campaigns that grow digital footprint and drive conversions.
• Develop and implement go-to-market strategies that align with growth marketing and sales objectives.
• Manage the full lifecycle of paid campaigns across Google Ads and programmatic platforms—from planning and creative approvals to launch and optimization.
• Treat You Tube as a search engine
  , leveraging video campaigns for reach and engagement.
• Set up and maintain GA4 dashboards
  , tracking reports, conversion goals, and tagging across web properties.
• Deliver daily and weekly performance reports on CAC, CPI, CPC, and traffic metrics.
• Stay ahead of industry trends and competitive insights to continuously refine strategies.

• 5+ years of hands-on experience managing and optimizing SEM, PPC, and SEO campaigns.
• Advanced proficiency in Google Ads, GA4, Google Tag Manager
  , and conversion funnel analytics.
• Strong knowledge of keyword research, targeting, and SEO best practices
  .
• Experience with programmatic advertising and DSP platforms.
• Highly organized, data-driven, and comfortable balancing strategy with execution
  .
• Excellent communication skills and a lead-by-example mindset
  .
• Agency experience is a plus.

Seniority Level: Mid-Senior level

Employment Type:

Full-time

Job Function:
Marketing and Advertising

Industries:
Manufacturing, Advertising Services, and Marketing Services