Tradeshow Marketing and KOL Strategy Manager

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world‑renowned Blood Research Institute, we enable life‑saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise.

This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Tradeshow Marketing & KOL Strategy Manager owns our end‑to‑end presence at industry conferences and trade shows and leads our thought‑leader/KOL engagement engine to fuel reputation, pipeline, and revenue. This manager partners tightly with Service Line Marketing, Growth/Digital, Sales, Medical/Clinical Affairs, and Compliance to prioritize the right events, orchestrate standout experiences, activate high‑value KOL relationships, and prove ROI.

Versiti provides a comprehensive benefits package based on your job classification. Full‑time regular employees are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short‑ and Long‑term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Full‑time regular employees are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

• Tradeshow and conference leadership
  • Build and maintain a 12‑month events calendar aligned to service‑line, product, and revenue goals; define objectives, audience, messaging, offers, and success metrics for each priority event.
  • Own end‑to‑end execution: booth strategy/design, sponsor ships, speaking abstracts, on‑site run‑of‑show, shipping, vendors, lead capture/flows, demo readiness, and post‑show follow‑up.
• Tradeshow and conference operations and post‑show follow‑up
  • Manage budgets, contracts, timelines, and vendor relationships; track spend vs. plan and negotiate value‑add with organizers/suppliers.
  • Drive integrated campaigns around each event (pre‑, at‑, post‑): email, paid/organic social, landing pages, SDR plays, and thought‑leadership content in partnership with Growth/Digital and Sales.
  • Deliver post‑event readouts with pipeline impact, influenced/attributed revenue, CPL/CPO, MQL→SQL conversion, meetings held, and learning agenda.
• KOL (Key Opinion Leader) strategy and engagement
  • Build and maintain a prioritized KOL map by service line (clinical leaders, society leaders, innovators); define tiers, engagement objectives, and success measures.
  • Plan and execute compliant KOL programs: advisory boards, speaker forums, panel placements, congress activities, and content co‑creation (white papers, webinars, case studies).
  • Coordinate speaker training/readiness, contracting, and honoraria in partnership with Service Line Leadership, Legal, and Compliance; maintain accurate documentation.
  • Build relationships with professional societies and congress organizers to secure booths, symposia, abstracts, and society collaborations that elevate brand and clinical credibility.
  • Create a KOL insights loop—capture market/clinical signals from KOLs and congresses and translate into POVs, product feedback, and go‑to‑market refinements.
• Cross functional collaboration
  • Partner with Business Development, VCTS Marketing and Service Line Marketing on meeting books, VIP/KOL schedules, and target‑account invitations, ensure CRM hygiene, lead routing, and follow‑through.
  • Align with Product/Service Line Leaders on demo scripts, evidence hierarchy, claim guardrails, and…