Senior Vice President Marketing

Overview

Description Marcus Theatres is seeking a Senior Vice President of Marketing to lead the development and execution of a bold, integrated marketing philosophy that elevates our brand and drives visionary direction across all markets. As a key member of the senior leadership team, this executive will design and implement innovative marketing strategies that increase brand awareness, customer loyalty, and market relevance.

The ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative companies and has worked across the broad spectrum of today’s marketing channels. We are looking for a leader with strategic, creative and financial acumen, as well as a strong business intellect.

Reporting to the division President, this role oversees all facets of marketing and brand engagement, including digital strategy, studio and vendor partnerships, event marketing, social media, loyalty and rewards programs, public relations, and community outreach. If you’re a forward-thinking marketing executive with a passion for storytelling, brand building, and delivering meaningful customer experiences, we invite you to join Marcus Theatres and help shape the future of entertainment.

This role is based out of our corporate offices in Milwaukee, WI. Marcus Theatres has proudly entertained audiences since 1935 and operates across 78 locations in 17 states under Marcus Theatres, Movie Tavern by Marcus, and Bistro Plex brands.

• Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres’ overarching business objectives and strategic goals.
• Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact.
• Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities.
• Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.
• Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors.
• Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach.
• Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals.
• Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling.
• Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility.
• Represent Marcus Theatres as a thought leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy.

• 10+ years of progressive marketing leadership experience driving multi-segment strategies, market expansion, and brand growth through insight-driven decision making.
• 8+ years in senior marketing roles leading multifunctional teams, partnering with C-suite executives, and shaping company-wide marketing strategy across diverse business units.
• Proven success managing large-scale budgets with measurable ROI, optimizing spend to balance short-term performance and long-term brand equity.
• Strategic, collaborative leader who thrives in fast-paced, complex environments, adept at managing competing priorities with focus and agility.
• Decisive and adaptive problem-solver skilled at realigning teams and priorities in response to shifting business needs or market dynamics.
• Deep expertise in multi-channel marketing, including traditional, digital, social, and experiential campaigns that drive customer engagement and revenue growth.
• Demonstrated excellence in brand strategy, media planning, creative direction, and customer lifecycle management, from acquisition to retention.
• Advanced understanding of digital transformation and data-driven marketing, leveraging analytics to inform strategy and measure impact.
• Executive presence with the ability to influence and collaborate across all levels of the organization and build trusted relationships with senior leadership.
• Bachelor’s degree in Business, Marketing, or Communications required;
  Master’s degree in Marketing or related field preferred.

Note: The above list reflects the general details necessary to describe the principal and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

Marcus Theatres is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination in our hiring and employment practices in accordance with all applicable laws.