Marketing Specialist

Marketing Specialist — Digital, Social Media & AI

First Pathway Partners is seeking a creative, tech-forward Marketing Specialist to help manage and modernize our marketing efforts across digital, social media, content, events, email, branding, and communications.

This is a broad, hands-on marketing role for someone who wants real ownership and exposure across many areas of marketing. The ideal candidate is highly organized, creative, detail-oriented, and excited about using social media, AI tools, digital content, video, email campaigns, design, analytics, and brand storytelling to help move our marketing in a more modern direction.

This is not a large-team management role. The position will work closely with senior leadership and will help coordinate outside vendors, international representatives, internal teams, and external partners. The right person will be comfortable both creating content and managing the practical details that keep marketing projects moving.

First Pathway Partners is an investment and regional center platform focused on EB-5 investment opportunities, international investor relations, economic development, and project finance. Our marketing function supports a global audience of investors, representatives, attorneys, partners, and project stakeholders.

We are looking for someone who can help us communicate more effectively, strengthen our brand, and improve how we use digital platforms and AI-driven tools in our marketing process.

• Create and manage social media content across Linked In, Instagram, and other relevant platforms
• Help develop a more modern digital content strategy
• Use AI tools to improve content creation, campaign planning, research, workflow efficiency, and reporting
• Identify new ways to use AI, automation, and digital tools to improve marketing output
• Support short-form video, graphics, digital storytelling, and content repurposing
• Maintain and help improve the social media content calendar
• Research trends, competitors, and digital marketing best practices

• Create and update marketing materials, including flyers, brochures, advertisements, presentations, business cards, and branded collateral
• Design graphics for social media, events, website content, Google Ads, and email campaigns
• Help maintain consistent brand standards across all marketing materials
• Create branded PowerPoint presentations and internal/external marketing pieces
• Assist with project-specific and corporate video content
• Support blog posts, press releases, podcast topics, scripts, and other written content

• Assist with targeted email communications using Salesforce/Pardot or similar CRM/email marketing tools
• Help build, track, and report on email campaigns
• Support contact database organization and outreach efforts
• Communicate campaign deliverables, timelines, and results
• Help improve how we segment audiences and communicate with investors, representatives, and partners

• Support website updates and digital marketing improvements
• Coordinate with SEO and web vendors on content, performance, and redevelopment strategies
• Assist with Google Ads campaigns, keyword planning, reporting, and tracking
• Review monthly marketing reports and summarize key takeaways
• Use data and analytics to make recommendations for improving campaigns and content

• Coordinate with outside marketing vendors, event organizers, representatives, and internal team members
• Help manage trade association events, marketing contracts, and event calendars
• Support planning and execution of conferences, events, campaigns, and marketing initiatives
• Assist with ordering and distributing branded promotional items
• Coordinate marketing material translations and distribution to regional teams
• Track marketing spend and support budget reporting

You are someone who is creative but organized. You enjoy social media and digital content, but you are also willing to handle the follow-through, details, tracking, deadlines, and coordination that make marketing successful.

You should be…