Product Marketing Manager

Product Marketing Manager

Product Marketing Manager The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful.

They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe.

We hope you’ll visit our website and learn more about Zurn Elkay at

The Product Marketing Manager owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for our Wilkins product category. This position collaborates with cross-functional teams to create effective marketing campaigns and develop product positioning strategies across multiple areas of the product life cycle, with a high degree of time spent on the launch.

Develop brand roadmap, including brand positioning, value proposition, naming strategy, sub-brand, and tier strategy. Responsible for end to end NPI commercialization process from scope definition, value proposition, commercial deployment, training and funnel creation and conversion. Own marketing growth plan for the Wilkins business unit and corresponding product categories with insights from product management, channel marketing and sales. Responsible for brand trademark process with business unit.

Incorporate competitive positioning into overall product strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends. Responsible for new product launch plan and leading effective product launches aligned to the go-to-market strategy. Analyze consumer research, market trends and business performance to optimize marketing plans and create differentiated strategies. Collaborate with creative, media and channel marketing to develop strategy.

Define key customer persona profiles, including messaging and key performance indicators, with input from channel, vertical and digital marketing. Establish product strategy for Creative team and provide guidance on product focus.

• Bachelor’s Degree in Marketing, Business or related field required
• 5+ years of experience in product, channel or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches
• Experience working in a cross functional environment with engineering, operations, marketing and sales
• Strong analytical skills with the ability to interpret data and market trends
• Ability to collaborate with cross-functional teams in the development launch of new products and other business initiatives
• Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo
• Self-reliant and results oriented;
  Works independently with minimal direction, driven, high sense of urgency, takes initiative, gets the job done.
• Deadline oriented.
• E…