Marketing Operations & Digital Manager

Ready Rebound Marketing Operations & Digital Manager Milwaukee, WI Full time Company website

Ready Rebound is seeking a Marketing Operations & Digital Manager to strengthen the digital, analytics, and operational foundation of our growing Marketing team.

Ready Rebound is national leading healthcare navigation and consulting company who provides immediate access to high-quality care for injured First Responders from workplace injuries. We are committed to delivering innovative solutions and exceeding customer expectations. Our priority is not only the quality of treatment offered through our partners but also we put an emphasis on the VIP Service Access experience for all our members, retirees and their families.

24/7 and 365 days a year! We protect those who protect us when our heroes are injured, we will always be there for them.

Ready Rebound is seeking a Marketing Operations & Digital Manager to strengthen the digital, analytics, and operational foundation of our growing Marketing team.

This is a hands-on role for someone who enjoys both executing marketing programs and using data to understand what is working. The Marketing Operations & Digital Manager will own our email marketing platform and campaigns, website performance and optimization, marketing analytics, and lead tracking and reporting.

This person will work closely with Marketing, Sales, and other cross-functional partners to improve how we capture, track, and measure marketing activity—from initial engagement through MQLs and pipeline. The ideal candidate is analytical, digitally savvy, highly organized, and comfortable rolling up their sleeves to get the work done.

Email Marketing & Campaign Execution

• Lead the selection, implementation, and ongoing management of Ready Rebound’s email marketing platform.
• Build and execute email campaigns, nurture programs, and customer/prospect communications.
• Manage audience segmentation, lists, campaign setup, testing, and deployment.
• Track email performance, including engagement, click-throughs, and conversions, and recommend opportunities to improve results.
• Partner with Marketing team members on campaign messaging, content, and strategy.

Website Management & Optimization

• Manage day-to-day execution and maintenance of the Ready Rebound website.
• Coordinate website updates, new pages, landing pages, and campaign content.
• Monitor website traffic, engagement, conversion, and lead-generation performance.
• Use website analytics to identify opportunities to improve the user journey and conversion.
• Develop a test-and-learn approach to continuously improve website performance.
• Coordinate with internal team members and external partners on website development as needed.

Marketing Analytics & Reporting

• Develop and maintain Marketing dashboards that provide clear visibility into performance.
• Track key metrics across website, email, campaigns, events, and other marketing channels.
• Help Marketing understand what is working, what isn’t, and where we should invest next.
• Develop reporting around MQL generation, lead sources, campaign performance, and marketing-influenced pipeline.
• Translate marketing data into clear insights and recommendations for the broader team and leadership.

Marketing Operations, MQLs & Attribution

• Partner closely with Sales and Sales Operations to strengthen the process for capturing and tracking MQLs.
• Improve lead-source tracking and marketing attribution within Salesforce.
• Help establish consistent processes and definitions across Marketing and Sales.
• Identify gaps in current data and recommend solutions to improve reporting accuracy.
• Connect marketing activities to MQLs, opportunities, and pipeline so we can better demonstrate…