Marketing Lead – 3D Technology & Manufacturing

Milwaukee, WI, Madison, WI, or Chicago, IL

M5D (formerly Master Graphics) is a growing, approximately $30 million 3D technology company helping manufacturers and engineering organizations leverage advanced 3D technologies to design, develop, and manufacture better products.

We’re looking for a hands-on Marketing Lead to help drive our next stage of growth.

This is a builder’s role
. We’re not looking for someone who simply manages agencies, oversees branding projects, or delegates marketing activities. We’re looking for someone who can develop the strategy, work directly with Sales, build the campaigns, execute the details, measure the results, and continuously improve what works.

• Develop and execute marketing programs that generate measurable sales pipeline and revenue.
• Partner closely with Sales to identify target industries, accounts, applications, and growth opportunities.
• Develop industry-specific, vertical, and account-based marketing campaigns.
• Create programs designed to penetrate strategic accounts and generate qualified opportunities.

• Own and optimize Hub Spot
  , including segmentation, email marketing, automation, workflows, lead nurturing, scoring, dashboards, and attribution.
• Build automated campaigns that help Sales identify, engage, nurture, and convert prospects.
• Use data and performance insights to continually improve campaign effectiveness.

• Explore and implement AI, generative AI, and AI-agent workflows that improve marketing and sales productivity.
• Identify opportunities to automate repetitive processes and make campaigns more personalized, efficient, and effective.
• Test emerging technologies and determine where they can create measurable business value.

• Linked In and social media
• Digital advertising
• Webinars and virtual events
• Content marketing
• SEO
• Website conversion programs

• Support & coordinate trade shows and industry events from beginning to end.
• Develop pre-show targeting and outreach campaigns.
• Support event execution and lead capture.
• Build and execute post-show follow-up and nurturing campaigns.
• Measure event-generated opportunities, pipeline, and ROI.
• Develop customer success stories and case studies.
• Create application-focused content and industry messaging.
• Develop sales collateral, presentations, email campaigns, and sales-enablement tools.
• Translate complex technical capabilities into compelling business value for customers.

• Track campaign performance, qualified opportunities, pipeline contribution, conversion rates, market penetration, trade-show ROI, and marketing-influenced revenue.
• Use data to determine what is working, what isn’t, and where we should invest our marketing dollars.
• Continually test new strategies, channels, messages, and approaches.

• Manage marketing budgets and outside vendors as appropriate.
• Balance strategic planning with hands-on execution.
• Build processes that allow the marketing organization to scale as M5D grows.

• 7+ years of B2B marketing experience
• Demonstrated success generating qualified opportunities and sales pipeline
• Strong experience partnering directly with a sales organization
• Hands-on experience with Hub Spot strongly preferred
• Experience developing industry, vertical, or account-based marketing campaigns
• Strong understanding of digital marketing and marketing automation
• Experience with trade shows and industry events
• Analytical mindset with the ability to use data to make marketing investment decisions
• Excellent communication, writing, and presentation skills
• Ab…