PR & Integrated Marketing Senior Account Manager

Accountabilities

The purpose of the Senior Account Manager is to serve as the primary day-to-day relationship lead for assigned client accounts, ensuring seamless communication, strategic alignment and exceptional service delivery. This role is responsible for translating strategy into action – interfacing with internal stakeholders to move projects through the agency while maintaining strong client trust and confidence.

The Senior Account Manager has major input in developing strategic marketing and communications plans for their clients. Once plans are developed, presented and approved, they are responsible for overseeing the execution, maintaining momentum and proactively identifying risks and opportunities. This includes leadership in public relations initiatives, media strategy and crisis/issues management – ensuring clients are prepared, protected, and positioned appropriately at all times.

The purpose of the Senior Account Manager is to serve as the primary day-to-day relationship lead for assigned client accounts, ensuring seamless communication, strategic alignment and exceptional service delivery. This role is responsible for translating strategy into action – interfacing with internal stakeholders to move projects through the agency while maintaining strong client trust and confidence.

The Senior Account Manager has major input in developing strategic marketing and communications plans for their clients. Once plans are developed, presented and approved, they are responsible for overseeing the execution, maintaining momentum and proactively identifying risks and opportunities. This includes leadership in public relations initiatives, media strategy and crisis/issues management – ensuring clients are prepared, protected, and positioned appropriately at all times.

Before applying, ensure this is the right seat for you on our team. At Kane, the Senior Account Manager is accountable for the following:

• Strategy, writing and research support - Under the guidance and direction of your supervisor, you will participate in writing and presenting detailed, well-researched integrated marketing and communication plans for your clients. You may assist in conducting research and analysis, developing content strategies, writing findings reports and developing performance reports, case studies and award submissions. You brief internal teams and outside resources (such as freelance designers/writers, research specialists, web designers, community relations experts, etc.)
  
  on strategy, providing the input they need to complete their jobs.
• Scope execution - You are involved in the day-to-day workflow and implementation of approved plans and strategies - working with your team to implement research and communications plans and with other specialists to execute strategies beyond your individual capabilities. You will ensure that everything flows through the proper process, has been approved by the appropriate personnel and has been thoroughly proofread and meets expectations set forth in plans/briefs/standards guides.
  
  You may pick up a variety of tasks to ensure scopes of work are executed, from writing content to developing media lists to pitching media.
• Budget reviews and project estimating - You will help to prepare budget worksheets/estimates and review project budgets weekly - informing your supervisor regularly of progress and involving them immediately in the event of potential budget problems.
• Client relationship management – You serve as the primary day-to-day contact for assigned clients, building trusted relationships rooted in responsiveness, proactive communication and strategic counsel. You anticipate client needs, identify risks before they elevate and provide thoughtful…