Marketing Director

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards.

Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion.

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Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

The Marketing Director leads the marketing function throughout the firm and provides strategic leadership of the marketing team to drive firm growth. The director leads a team of experienced marketers and collaborates with them to develop and implement marketing plans aligned with firm and business unit growth objectives, execute strategic marketing programs and actions, and proactively identify new opportunities to achieve growth goals.

The Marketing Director works closely with the Senior Director of go-to-market, firm leaders, principals, and marketing team leaders to set the direction and execution of marketing strategies and tactics. They will also analyze marketing return on investments and facilitates collaboration throughout the firm from an industry and service line perspective. The director creates, identifies, leverages, and implements best practices firm-wide to enhance efficiencies and achieve greater results.

Additionally, the marketing director works to develop marketing team members by providing coaching, mentoring, and development opportunities.

• Lead and manage the marketing function
• Build and maintain collaborative, high performing engaged marketing team that provides value-added support to firm
• Provide guidance, coaching, and leadership to marketing team for ongoing career development and share positive feedback
• Hold regular marketing team meetings to build teaming and collaboration, share ideas, and provide information
• Create and leverage best practices throughout team and firm
• Align objectives and measure performance to demonstrate marketing's contributions to the firm's goals
• Reinforce and prioritize initiatives with direct reports, such as events, webinars, campaigns, advertising, and content creation
• Develop/update and implement annual marketing planning tools, resources, and communications
• Travel to key offices as needed throughout the firm to foster relationships, teaming, and collaboration
• Oversee the development and execution of strategic marketing plans which incorporate market insight, segmentation, channel management, industry and service trends, and effective marketing strategies and tactics
• Collaborate to develop strategic marketing growth plans in alignment with industry practice's business goals
• Provide strategic leadership regarding individual growth opportunities for industry and specialized services practice areas
• Provide strategic, proactive insights to managing principals and business unit leadership in the evaluation of marketing-facing actions such as sponsor ships and organizational involvement
• Develop standard reports focusing on key marketing and sales metrics
• Oversee