Marketing Manager

Description

Next Door supports the intellectual, physical and emotional development of children by partnering with their families for success in school and the community. We are committed to ensuring Milwaukee's youngest learners and their families have access to high-quality early childhood education, family support and resources that help them thrive.

There has never been a better time to work at Next Door. As we look toward the future, we are building on a strong foundation while thinking differently about how we tell our story, engage our community and position Next Door for what comes next. This is an opportunity to join an organization doing important work for Milwaukee's children and families and to play a meaningful role in shaping how that work is seen, understood and supported.

We are looking for a Marketing Manager who can help tell that story, and make sure the right people hear it.

Hybrid, with a minimum of three days per week on-site.

The Marketing Manager leads the planning, coordination and execution of Next Door's agency-wide marketing and communications efforts. Reporting to the Chief of Staff, this position translates organizational priorities into compelling, coordinated communications that strengthen Next Door's brand, increase awareness, support enrollment and workforce recruitment, engage donors and community partners, and position Next Door as a leader in early childhood education.

This is both a strategic and hands-on management role. The Marketing Manager will establish priorities, manage an integrated marketing calendar, develop messaging and content, oversee digital communications and media relations, and coordinate marketing projects from concept through completion.

The Marketing Manager supervises the Visual Media Specialist and manages relationships with external marketing vendors, consultants, freelancers and contractors. The successful candidate knows how to bring together internal talent and outside expertise to produce high-quality work on time, on brand and within budget.

Just as importantly, this is a role that requires connection to the organization. Great marketing at Next Door starts with knowing what is happening in our classrooms, programs, hallways and community. The Marketing Manager needs to build relationships across the organization, recognize stories and opportunities as they emerge, and have a strong understanding of the experiences of our children, families and staff.

For that reason, Next Door supports a hybrid work model for this position, with a minimum expectation of three days per week working on-site. Some weeks or projects will require additional in-person presence based on organizational needs, events, media opportunities or other priorities. We value flexibility, but we also want our Marketing Manager to be on the pulse of what is happening at Next Door.

We are looking for someone who is an excellent writer, an organized project manager, a thoughtful collaborator and a creative problem-solver who can move comfortably between big-picture strategy and day-to-day execution.

• Develop and manage Next Door's agency-wide marketing and communications strategy in partnership with the Chief of Staff and organizational leadership.
• Translate organizational priorities into clear marketing objectives, audiences, messages, tactics, timelines and measures of success.
• Develop and maintain an integrated annual marketing and communications calendar across programs, enrollment, fundraising, recruitment, events and major organizational initiatives.
• Identify opportunities to strengthen Next Door's visibility, reputation and engagement with families, donors, partners and the broader Milwaukee community.
• Monitor marketing trends, audience needs and communication channels and recommend new approaches when appropriate.

• Lead marketing campaigns supporting priorities including program enrollment, family engagement, employee recruitment, fundraising, community awareness and special initiatives.
• Manage projects from initial concept through delivery, establishing scope, responsibilities, timelines, approvals and deadlines.
• Coordinate work across departments to ensure marketing projects have the information, materials and internal participation necessary for success.
• Balance multiple concurrent projects while maintaining quality and meeting deadlines.
• Develop systems and workflows that make it easy for…