Senior Manager, Performance Marketing

ABOUT MUELLER COMMUNICATIONS

Mueller Communications is a full-service communications, public relations and marketing firm based in Milwaukee. For more than 40 years, we've helped organizations, leaders and influencers tell their stories and amplify their impact through comprehensive marketing campaigns, media relations, public affairs, creative, and crisis communications. Today, our team of nearly 50 professionals serves clients across a diverse set of industries, and we're proud that many of our senior staff have called Mueller home for a decade or more.

With integrity at the heart of everything we do, our team of strategic communicators and problem solvers is committed to doing right by our clients, our community and each other.

The Senior Manager-Performance Marketing is a collaborative problem solver who strategizes, builds, and optimizes campaigns to achieve measurable client goals. They set search-led demand generation strategy, direct junior campaign staff on execution, stay hands-on with our most complex accounts, and deliver and clearly communicate the results clients care about: qualified leads and pipeline.

The performance marketing function at Mueller Communications serves a diverse set of organizations including local, national, B2B, B2C, non-profit, for-profit, professional services, and eCommerce. Much of our work is lead generation for B2B and niche-industry clients, where a qualified lead is worth real money and attribution is the difference between a campaign that looks good and one that proves ROI.

Today, roughly two-thirds of Google searches end without a click. Winning there takes a ‘search everywhere’ approach: paid (SEM), organic (SEO), and AI visibility (AIO / GEO / AEO) managed as one program, fed by authoritative content, made credible by third-party coverage and endorsement. Mueller's elite talent works across every discipline that shapes search; we are seeking a performance marketer who can lead clients through this shift, seeing around the next corner before their competitors do.

• Set strategy for and lead the builds of best-in-class paid search campaigns (Google Ads, Microsoft Ads), plus paid social and programmatic where client goals warrant
• Stay hands-on with our most complex accounts: campaign architecture, budget pacing, bidding strategy, audience and keyword development, and structured testing
• Drive lead generation as the primary outcome, and eCommerce revenue where clients sell direct, optimizing to cost per qualified lead, pipeline contribution, and ROAS rather than platform metrics alone.

• Build demand as well as capture it, shaping audience strategy, nurture sequencing, and the content programs that reach buyers before they start searching
• Architect full-funnel attribution: connect ad platforms to CRMs (Hub Spot, Salesforce and similar) and, where needed, systems like ERPs, so lead scoring and qualification tie spend to opportunities and revenue
• Provide actionable insights, direct optimization response, and set strategy using analytics platforms such as Google Analytics/Tag Manager/Search Console, SEMRush, Call Rail, Google Data Studio, and Mueller’s internal suite of tracking and analysis tools.
• Lead client-facing performance summary presentations that articulate key takeaways and showcase campaign impact in alignment with client goals

• Work with our SEO team to guide organic strategy and direct its execution, ensuring paid and organic search work as one program rather than two silos
• Continue to evolve the firm's approach to AI search visibility: how clients appear in AI Overviews and in answers generated by LLMs, and how we measure…