Channel Marketing Manager- Plumbing & Mechanical

The
** Channel Marketing Manager – Plumbing & Mechanical
** plays a pivotal role in shaping and executing integrated marketing strategies that drive revenue growth and enhance the customer experience across the plumbing wholesale & mechanical sales channel at Zurn Elkay. This position owns the marketing strategy and execution and understands the P&L drivers, and product marketing and sales objectives to make strong go-to-market recommendations that support our key customers’ sales growth and profitability.  

The role collaborates with sales leadership & external rep firms to develop and implement strategic marketing programs for accounts and end customers, ensuring brand consistency, market penetration and customer engagement across multiple verticals in wholesale including; education, healthcare, hospitality, government, correctional and other large commercial verticals.

This highly collaborative role requires a data-driven, customer-centric marketer who thrives in a cross-functional, matrix environment, partnering closely with Sales, Product Management, Pricing, and Digital teams to drive results.
** ESSENTIAL JOB FUNCTIONS
**** Strategic Marketing Leadership & P&L Ownership
*** Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms with strategies and tactics by each vertical focusing on actions for each of the large accounts (Ferguson, Hajoca, FW Webb, etc)
* Works with product marketing teams, sales leadership and rep firms (across all relevant product lines, filtration, drinking water, drains, flow systems, etc) and sales to launch new products into the key wholesale accounts and grow profitable sales
* Lead marketing strategy for key business growth segments and national wholesale accounts across verticals inclusive of education, healthcare, office, manufacturing and other large commercial projects
* Works collaboratively with internal sales, reps and product marketing teams to develop training  programs tied specifically to plumbing wholesale customers to grow brand awareness & sales
* Define and implement merchandising plans, incentive programs, promotional campaigns, and sales enablement tools specific to key plumbing wholesale accounts and key verticals
* Set the strategy and collaborate with marketing operations on relevant digital properties including website and rep portal
* Ensure marketing strategies are aligned with sales forecasts and brand objectives
* Develop and manage the budget for wholesale/showroom channel marketing activities and optimize ROI
* Recommends and works with research team on conducting relevant quantitative or qualitative research to support channel partners initiatives
** Lead Generation & Campaign Development
*** Define and implement merchandising plans, incentive programs, promotional campaigns, lead generation and email campaigns and other sales enablement tools for wholesale customers
* Develop and deliver relevant presentations for key customers
* Collaborate with Sales Managers and Demand & Media teams on lead generation and conversion by executing key marketing tactics with target personas
* Set strategy and collaborate with demand and media manager to identify key trade advertising programs that grow awareness of Zurn Elkay products and brands in Wholesale channel
* Works with Channel Marketing Mgr – Online to ensure all brick-and-mortar strategies can translate into appropriate online content and eCommerce initiatives to grow key accounts
** Marketing & Field Intelligence
*** Build and maintain strong wholesale/showroom channel expertise through regular field travel, customer visits and attendance at key industry events and trade shows
* Monitor competitive activity, pricing dynamics and market trends within the MRO channel and translate findings into actionable strategies and tactics
* Develop and maintain channel dashboards with agreed upon annual KPI’s and report out to team on monthly basis
** Customer Experience & Communication
*** Creates a consistent and compelling customer experience across all touchpoints by aligning channel-specific marketing communications with brand messaging
* Partners with customer experience, sales and product teams to ensure marketing initiatives meet customer expectations and improve overall customer satisfaction
** People Management
*** Ability to mentor and manage 1 direct report
** Cross-Functional Collaboration
*** Partners closely with wholesale sales leadership, product marketing teams, demand gen teams and corporate…