Channel Marketing Manager- Plumbing & Mechanical

Channel Marketing Manager
- Plumbing & Mechanical

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at

The Channel Marketing Manager
- Plumbing & Mechanical plays a pivotal role in shaping and executing integrated marketing strategies that drive revenue growth and enhance the customer experience across the plumbing wholesale & mechanical sales channel at Zurn Elkay. This position owns the marketing strategy and execution and understands the P&L drivers, and product marketing and sales objectives to make strong go-to-market recommendations that support our key customers' sales growth and profitability.

The role collaborates with sales leadership & external rep firms to develop and implement strategic marketing programs for accounts and end customers, ensuring brand consistency, market penetration and customer engagement across multiple verticals in wholesale including; education, healthcare, hospitality, government, correctional and other large commercial verticals.

This highly collaborative role requires a data-driven, customer-centric marketer who thrives in a cross-functional, matrix environment, partnering closely with Sales, Product Management, Pricing, and Digital teams to drive results.

• Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms with strategies and tactics by each vertical focusing on actions for each of the large accounts (Ferguson, Hajoca, FW Webb, etc)
• Works with product marketing teams, sales leadership and rep firms (across all relevant product lines, filtration, drinking water, drains, flow systems, etc) and sales to launch new products into the key wholesale accounts and grow profitable sales
• Lead marketing strategy for key business growth segments and national wholesale accounts across verticals inclusive of education, healthcare, office, manufacturing and other large commercial projects
• Works collaboratively with internal sales, reps and product marketing teams to develop training programs tied specifically to plumbing wholesale customers to grow brand awareness & sales
• Define and implement merchandising plans, incentive programs, promotional campaigns, and sales enablement tools specific to key plumbing wholesale accounts and key verticals
• Set the strategy and collaborate with marketing operations on relevant digital properties including website and rep portal
• Ensure marketing strategies are aligned with sales forecasts and brand objectives
• Develop and manage the budget for wholesale/showroom channel marketing activities and optimize ROI
• Recommends and works with research team on conducting relevant quantitative or qualitative research to support channel partners initiatives

• Define and implement merchandising plans, incentive programs, promotional campaigns, lead generation and email campaigns and other sales enablement tools for wholesale customers
• Develop and deliver relevant presentations for key customers
• Collaborate with Sales Managers and Demand & Media teams on lead generation and conversion by executing key marketing tactics with target personas
• Set strategy and collaborate with demand and media manager to identify key trade advertising programs that grow awareness of Zurn Elkay products and brands in Wholesale channel
• Works with Channel Marketing Mgr
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