Marketing Campaign Specialist - Hybrid

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Full Time Milwaukee, WI, US

Salary Range: $60,000.00 To $75,000.00 Annually

What TAPCO has to offer you

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What you will accomplish as a Marketing Campaign Specialist at TAPCO:

Reporting to the Senior Content Marketing Manager, the Marketing Campaign Specialist partners with product portfolio teams to plan, execute, and optimize integrated campaigns that generate leads, MQLs, and marketing-sourced pipeline for TAPCO. This role develops campaign plans and messaging, coordinates activation across email, paid media, social media, web, and content, and project manages cross-functional execution. As part of the marketing center of excellence, the specialist supports demand capture and nurture, messaging and deployment, and lead-to-opportunity progression while owning assigned campaign KPIs.

Duties and Responsibilities

• Partner with product portfolio teams to translate growth priorities, customer needs, and business goals into integrated, multi-channel campaigns that generate leads, MQLs, and marketing-sourced pipeline.
• Develop campaign strategies, marketing communications plans, target audiences, core messaging, channel plans, timelines, deliverables, and measurement frameworks.
• Project manage campaigns from planning through launch, measurement, and optimization, coordinating internal teams, external partners, budgets, and dependencies.
• Collaborate with the digital team to activate paid media, website content, social media, and other digital experiences while maintaining consistent messaging across the buyer journey.
• Build, test, deploy, and optimize email campaigns and nurture programs in Hub Spot or other marketing automation platforms using segmentation, personalization, and lead-management best practices.
• Apply testing and performance insights to improve demand capture, nurture, messaging, deployment, and lead-to-opportunity conversion.
• Partner with Sales and other stakeholders to review campaign outcomes, gather feedback, and improve lead quality and pipeline performance.
• Own reporting for assigned KPIs, including email open and click-through rates, nurture-to-MQL conversion, share of voice, lead and MQL volume, and marketing-sourced pipeline.
• Maintain campaign processes and workflows that support consistency, visibility, and scalability.
• Adhere to TAPCO Values:
  Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out.
• Perform other duties as assigned.

Required Qualifications

• Campaign strategy, marketing communications planning, audience segmentation, and core message development
• Hands-on execution across email, marketing automation, social media, paid media, and website content
• Project management skills with the ability to coordinate cross-functional contributors, priorities, and deadlines
• Working knowledge of demand generation, lead nurturing, MQL conversion, and marketing-sourced pipeline
• Ability to interpret campaign data, communicate insights, and recommend optimizations
• Clear written and verbal communication, strong organization, attention to detail, and sound judgment
• Collaborative, adaptable, self-directed, and effective in a fast‑paced environment

Required Experience

• Bachelor’s degree in Marketing, Advertising, Business…