Customer Insights Analyst

WBS, a subsidiary of WEC Energy Group, is seeking a Customer Insights Analyst in Milwaukee, Wisconsin.

This position has primary responsibility for leading customer experience and customer satisfaction research efforts for both residential and business customers. Individuals in this position will work collaboratively with leadership and internal stakeholders to develop strategic and tactical approaches to drive improvements toward achieving the corporate customer satisfaction goals. They will identify research objectives and conduct analyses of the data to provide actionable insights and recommendations.

These individuals will make presentations to communicate their findings to leadership and others in the organization. They will prepare reports on customer satisfaction goal progress for senior leadership.

• Manage daily operations of the corporate-wide customer satisfaction transaction survey process
• Provide accurate and timely reports on customer satisfaction goal progress to leadership and the WEC Board of Directors
• Support the development and rollout of annual corporate customer satisfaction goals
• Identify actionable insights using statistical analysis and text/sentiment analysis
• Lead action planning meetings with internal stakeholders
• Foster relationships with internal stakeholders to understand their business and meet their needs
• Create and deliver presentations to a wide variety of audiences, including senior leadership
• Manage residential customer online panel and lead panel research that drives business value and customer satisfaction
• Identify and promote best practices by leveraging insights from peer utilities, industry benchmark studies and vendor partnerships
• Manage customer outreach and recovery programs to enhance communication and customer satisfaction
• Provide custom research in support of various corporate initiatives including employee experience
• Lead vendor relationships; may formally supervise employees
• Assist with budget development and oversight

• Bachelor’s degree in business, data analytics, economics, computer science, statistics, mathematics, marketing, social sciences, or related discipline
• Minimum 2+ years (Specialist), 5+ years (Senior), or 8+ years (Principal) experience in market research (customer satisfaction research, survey research) or data analytics related
• Demonstrated ability to use market research techniques (quantitative and qualitative)
• Knowledge of statistical analysis software such as SAS, SPSS, Power BI, and/or R
• Demonstrated project management and meeting facilitation skills
• Excellent professional communication skills, both written and verbal
• Demonstrated experience providing recommendations that produced positive business outcomes
• Proficiency with Microsoft Office Suite (highly competent in Excel and PowerPoint)

• 5+ years relevant work experience
• Advanced Degree beyond a Bachelors Degree
• Candidates with research experience in other industries or fields (e.g., marketing, social science, etc.) are encouraged to apply
• End-to-end research study management from study design and survey creation to data analysis and results presentation

End Date: 07/12/2026

Pay Range Minimum: $78,702.26

Pay Range Maximum: $

The pay range reflects the minimum and maximum for the position at the time of posting and may be modified in the future. The starting salary/pay within the pay range will be based on several factors, as applicable, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, shift, travel requirements, collective bargaining agreements, and business and organizational needs.

At WEC Energy Group, it is not typical for an individual to be hired at or near the top of the range for their role.

WEC Energy Group will only employ those who are legally authorized to work in the United States. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

WEC Energy Group and its subsidiaries are Equal Opportunity Employers. As a result, all qualified applicants will receive equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. The Company also complies with all applicable federal, state and local laws that require it to take affirmative action.