Field Sales Manager

Title: Field Sales Manager

Location: Milwaukee

Manager: VP of Sales

Rate: $75,000 + commission

The Field Sales Representative is responsible for driving brand awareness through in‑market execution and activations while delivering distribution and volume targets for Layup Hemp Drink in Minnesota and Wisconsin. The priority for this role is to provide superior customer service by acting as an ambassador of the brands while being a category advisor to any outlet in the state selling Hemp drinks through leveraging data‑driven solutions to increase Layup’s presence.

Reporting to the Vice President of Sales, this role involves outreach to current customers and non‑buy customers, educating customers and store associates on Layup’s Hemp drinks, visual merchandising, and representing the brand at events like trade shows and expos. Ideal candidates have experience in the beverage industry or cannabis industry, possess excellent communication skills, and are motivated, detail-oriented, and flexible.

• Hyper focus on the top accounts in market and develop a list of long‑term partners who are eager to collaborate by scaling our portfolio of brands.
• Manage part‑time brand ambassadors in market to sample and educate consumers, while executing in‑store tastings.
• Develop a comprehensive understanding of Cirona Labs' product lines and effectively educate customers on.
• Act as consultant to customers by sharing category data to ensure product mix meets consumer demands.
• Maintain a list of target accounts to pursue turning non‑buy outlets to buying outlets, and deliver incremental velocity through superior execution.
• Support brand awareness and engagement to build and drive B2B.
• Provide visual merchandising and product placement within all assigned accounts.
• Conduct staff training sessions to drive education and brand awareness.
• Gather store traffic insights, collect feedback, and report market intelligence to senior leadership.
• Execute marketing requests from management, ensuring on‑brand representation.
• Provide content to customers to promote our products on their webpages and on their social channels.
• Represent Cirona Labs' House Brands at customer‑facing events, including trade shows, expos, and activations.
• Maintain professionalism and discretion regarding company matters.

• Work in collaboration with marketing and sales teams to execute campaigns that drive traffic, sales, and consumer awareness while increasing market share.
• Leverage the occasions calendar to determine the brand priorities for each month, supported with our marketing assets.

• Conduct ongoing research on cannabis events and trends.
• Prepare reports and recaps of training sessions and events, including feedback and surveys.
• Collaborate with our distribute partners to develop MBOS, incentives, work withs and leverage data to drive business solutions.
• Maintain a Field Marketing Representative toolkit and educational materials.
• Update the CRM daily with customer interactions.

• 2+ years of experience in sales, and/or promotional role required.
• 2+ years of experience in public‑facing events, customer service, or a consumer‑facing role required.
• Strong time‑management skills, highly organized, and detail oriented.
• A self‑starter who thrives in a fast‑paced environment with flexibility.
• Knowledge or willingness to learn state‑specific cannabis laws and regulatory compliance.
• Excellent written and verbal communication skills.
• An eye for aesthetics, styling, and brand presentation.
• 3+ years of experience in the legal cannabis industry/beverage industry preferred but not required.
• Must be at least 21 years of age.
• Must have a valid driver's license.
• Must have access to reliable transportation (commuter benefits apply).
• Ability to perform repetitive tasks for long periods of time.
• Ability to push, pull, or lift a minimum of 50 lbs.

• Position requires the ability to stand; sit at a desk; walk around office and facility; lifting and carrying packages up to 50 pounds; utilizing fine dexterity; and reaching, kneeling, crawling, and twisting. Also requires the ability to see; hear; and communicate by utilizing professional etiquette with all levels of associates and with external vendors.
• High stress tolerance, adaptability, ability to work in an ever‑changing environment, flexible.

• Will demonstrate, promote, and exemplify the Company's Core Values in People, Quality and Growth.
• May work in other areas of the facility, performing tasks outside of the scope of the primary job functions as needed.
• Complies with all company policies and procedures.
• Completes all the training required.