Brand Development Specialist - Craft Beer​/Beverage

Brand Development Specialist serves as the frontline ambassador for a portfolio of four unique craft beer / beverage brands. This role is responsible for increasing craft beer / beverage presence, driving sales, and nurturing strong relationships with on- and off-premise accounts. The specialist will act as the face of each craft beer / beverage, communicating their individual stories and values while managing sales goals and market performance for all four craft beer / beverages in a balanced, professional manner.

This role focuses on building strong retailer, bar, and restaurant relationships while driving product visibility, sales growth, and brand loyalty for a diverse portfolio of craft beer / beverages.

• Develop and maintain strong relationships with on- and off-premise accounts (bars, restaurants, retail stores, chains, independents) and distributor partners across the assigned territory.
• Represent and promote four craft beer / beverage brands with equal focus, maintaining a deep understanding of each craft beer / beverage's identity, portfolio, positioning, and target accounts.
• Act as the primary brand-side point of contact for distributor sales teams, participating in ride‑alongs, sales meetings, and planning sessions to align on goals and incentives for all four craft beer / beverages.
• Manage a prioritized account list (key chains, independents, and high-impact on-premise) and conduct regular sales calls to sell in new placements, packages, and seasonal or limited releases.
• Develop and execute a territory business plan to grow distribution, velocity, and volume for all four craft beer / beverages across on- and off-premise channels.
• Manage schedule and priorities to equitably support each brand’s goals and agreed-upon objectives, ensuring no craft beer / beverage is under-represented in the field.

• Execute sales and merchandising initiatives, including tap placements, menu features, displays, and in-store/on-premise promotional programs.
• Lead execution of craft beer / beverage standards in the market, including draft quality, freshness, date coding, proper rotation, POS placement, and visual merchandising for each craft beer / beverage.
• Ensure effective merchandising and product freshness in all accounts, in line with craft beer / beverage quality standards and distributor expectations.
• Coordinate sales efforts with distributor teams to achieve volume, distribution, and placement goals for all four craft beer / beverages.
• Maintain awareness of pricing architecture, chain programs, and promotional calendars to support competitive positioning at retail.
• Maintain compliance with all local and state alcohol regulations, as well as internal company policies and supplier guidelines.

• Plan and participate in tastings, festivals, tap takeovers, beer dinners, and consumer events that showcase the full portfolio while highlighting each craft beer / beverage's distinct identity.
• Execute in-store and on-premise promotions, samplings, and craft beer / beverage brand activations to drive consumer awareness, product trial, and incremental volume.
• Organize and execute staff trainings, beer schools, and menu/tap list consultations to increase product knowledge and recommendation rate among retailer and distributor staff.
• Support craft beer / beverage programs including product launches, seasonal offerings, limited releases, staff trainings, menus, and tap takeovers, ensuring timely sell-in and execution at key accounts.
• Collaborate with the marketing team and craft beer / beverage partners on sell sheets, POS, displays, menus, and social/media activations that support priority SKUs, new releases, and seasonal campaigns.

• Track sales performance by brand, package, and account; monitor pricing, promotions, and competitive activity across brands and territories.
• Maintain accurate records of account visits, placements, events, and follow-ups; provide weekly/monthly market recaps and performance insights to each craft beer / beverage partner and internal leadership.
• Gather and communicate…