Regional Sales Managers- West South East

Visa Lighting, an architectural lighting manufacturer based in Wisconsin, is dedicated to innovation and cutting‑edge design. With expertise in custom capabilities, a team of skilled lighting designers, and forward‑thinking engineers, Visa Lighting continues to lead the industry. The company has achieved remarkable growth by introducing groundbreaking products, including the industry's first 5‑channel Tunable overbed luminaire and architectural OLED pendants. Visa Lighting remains committed to delivering exceptional products and is poised for continued innovation and success.

The Regional Sales Managers are responsible for driving sales growth, increasing specification influence, and maximizing agency performance throughout the assigned territory. These positions serve as Visa Lighting’s primary commercial leaders within the assigned region by partnering and developing independent sales agencies, strengthening relationships with specifiers including architects and lighting designers, while delivering accurate sales forecasts, actionable market intelligence and strategic business recommendations to the leadership team.

The Regional Sales Managers are accountable for achieving annual sales objectives, expanding market share, improving pipeline visibility and strengthening Visa Lighting’s presence throughout the assigned territory.

We are looking for two Regional Sales Managers one to Manage our West Region and one for our South East Region.

Manage all sales activity for the assigned region, including but not limited to the following:

Agency Management
:
Manage all sales activity for the assigned independent sales representatives (Agents).

• Develop and maintain an annual business plan for each assigned sales agency.
• Monitor execution of business plan and provide support to achieve objectives.
• Collaborate with agency principals to establish annual sales goals and growth strategies.
• Own revenue performance for assigned region and achieve annual sales targets.
• Prepare and present territory business reviews at least biannually, or as needed, including trends, sales performance, competitive analysis, agency performance and growth opportunities.
• Train and motivate agency personnel on Visa products, value proposition and sales strategy.
• Support agents with project evaluation, product selection, budget support and installation recommendations.
• Develop a thorough understanding of project dynamics including budgets, competitive positioning, bid strategy and agency involvement.
• Evaluate Agent performance and provide recommendations regarding appointments, territory alignment and termination.
• Communicate and enforce company policies and sales programs in the field.
• Establish disciplined pipeline reporting with assigned Agents and obtain and document accurate, forward‑looking project data.
• Conduct quarterly business reviews with each agency to evaluate performance, pipeline health, conversion rates and strategic initiatives.
• Identify underperforming agencies or territories and implement corrective action plans in partnership with Director of Sales.
• Deliver quarterly business updates to the Director of Sales, including sales performance, pipeline metrics, forecasts, growth initiatives, risks and major project activity.
• Assess agency penetration within key verticals including Healthcare, Behavioral Health, and Architectural markets, and develop strategies to increase specification activity and expand market share.
• Increase specification preference and market awareness for Visa Lighting solutions.
• Develop and maintain strategic relationships with architects, lighting designers, engineers and agency personnel.
• Identify and engage key specifiers, influencers, and decision makers to increase specification activity and project opportunities.
• Provide technical product support as needed.
• Represent Visa Lighting through customer presentations, product demonstrations, industry events, and continuing education programs.
• Establish and maintain strong customer relationships and goodwill.

• Understand the dynamics of each distinct geographic market…