Digital Sales Manager

Digital Media Sales Manager – Job Description

WISN-TV
, the ABC affiliate in Milwaukee, WI, is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media, enjoy staying up to date with its evolution, understand digital marketing strategy, and excel in a customer‑focused team environment.

• Prepare and implement individual advertiser account strategy including revenue goals
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
• Evaluate seller performance and provide feedback
• Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
• Respond to Request For Proposals (RFPs); meet client deadlines
• Meet with clients to develop/strengthen business relationships; improve client retention
• Develop/strengthen business relationships with important station vendors
• Support local sellers in sales presentations to multiple points of contact with client/agency personnel
• Develop and produce non-traditional revenue and new sales programs
• Manage multiple expense budgets related to digital projects
• Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
• Provide training to Local and National sellers
• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
• Maintain current and accurate revenue forecasts by account
• Review new insertion orders

• Have a complete understanding of current digital marketing strategies including synergist values with other media.
• Understanding of pricing and inventory management principles
• Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
• Prospect, meet with, and close business with new station clients
• Have the skills to manage others
• Valid driver's license and reliable automobile
• Related military experience will be considered

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.