Sales Manager - Product Wire & Identification

What We Need:

Brady Corp is seeking a Sales Manager to support Brady’s growing Product and Wire Identification business. This individual will lead a team of Territory Sales Managers to identify and capture new business while maintaining existing accounts. He or she will support large sales opportunities, competitive conversions and pricing negotiations. We are looking for a cross-functional leader with outstanding presentation and interpersonal skills and experience selling business products and services.

He or she will collaborate with Strategic Account Managers, Product Managers and Inside Sales teams to develop strategies to target key vertical markets.

• Support regional sales efforts to convert market demand into relationships with end users and distributors that generate new sales and maintain existing sales.
• Lead sales representatives in the region towards the accomplishment of key sales initiatives and sales goals.
• Develop and mentor Territory Sales Managers for future growth and advancement opportunities.
• Create and manage budgets.
• Provides accurate sales forecasts for the region.
• Meet timetables for reporting expenses, establishing budgets, developing business plans and others as specified by the US Sales Director.
• Participate in product launches, trade shows, conferences.
• Provide regular field sales coaching and support ongoing structured training for sales team on topics of need generation, prospecting, solution selling, pipeline management, product training, and negotiation skills.
• Execute relevant corporate initiatives and sales strategies.
• Bridge communications and messaging between Brady Corporate and field sales team.
• Effectively manage travel and entertainment expenses for regional sales team.
• Build and execute an annual business plan, and supervise the business plan development of each of the territories.

• Bachelor’s degree in Business or related 4‑year degree.
• Minimum of 5 years outside sales experience.
• Must have demonstrated experience in planning and driving large scale projects involving significant change‑management efforts.
• Experience using a CRM platform such as  to manage and drive results.
• The ability to support up to 40% overnight travel as needed.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
• Generous 401(k) with company match.
• Paid time off and holidays.
• Opportunity to participate in incentive programs for all full‑time employees.
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance.
• Scholarship program for children of Brady employees.
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities.
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
• Dress‑for‑your‑day dress code.
• Charitable contributions matched through Brady’s Matching Gift program.

EEO is the Law.