Business Development Representative

About the Position

Fairchild Equipment, one of the premier material handling dealerships in the Midwest, has an exciting opportunity for an ambitious individual who is driven to achieve results as a Business Development Representative out of our office in Menomonee Falls, Wisconsin. This position will work collaboratively with Sales and Marketing to ensure coordination, effective engagement and high-quality execution of lead generation and marketing initiatives.

The Business Development Representative will report to the Marketing Manager.

• Manages, nurtures and tracks daily sales leads generated by our marketing efforts.
• Proactively calls prospective customers from leads to promote our products, services and capabilities.
• Develop rapport with potential and current customers.
• Drive pipeline growth by proactively identifying and connecting with new prospects, with a strong focus on phone-based outreach to initiate meaningful conversations and generate qualified leads.
• Support the sales team members with qualification of sales-related inquiries.
• Receive and distribute all incoming sales leads from marketing sources to the proper internal channels once qualified.
• Establish communication with decision makers or influencers to schedule introductory meetings for sales representatives.
• Support customer relationship management through phone and email communication to encourage repeat business and identify opportunities for cross‑selling additional products and services.
• Record activity, notes and update record information utilizing the Customer Relationship Management (CRM) systems, Hub Spot and Salesforce, ensuring data for current customers and prospects is accurate.
• Create, run and maintain reports for Sales and Marketing management teams.
• Assist Sales Representatives and Marketing by coordinating projects as needed.
• Provide CRM and other software usage assistance to personnel as requested.
• Design and implement new forms and documents as requested.
• Maintain a lead tracking report and understand the importance of Return on Investment (ROI) for marketing efforts.
• Provide departmental back‑up as needed for incoming phone calls.
• Performs other administrative duties as needed in support of Sales and Marketing.
• Ability to take on additional duties and responsibilities as requested by the Marketing Manager.

• High school diploma or GED.
• 1+ years of general office experience.
• Experience with a CRM system or Salesforce is a plus.
• Efficient analytical and organizational skills.
• Expert written and verbal communication skills.
• Must be organized, able to multi‑task and prioritize projects.
• Strong problem‑solving capabilities, strong sense of responsibility and self‑motivation and ability to work in a team environment spanning across offices.
• Ability to sit for prolonged periods of time.
• Ability to clearly communicate via telephone and email.
• Excellent internal and external customer service skills.

• Full benefits package, including Medical, Dental and Vision insurance.
• Ability to have a flexible work schedule.
• Casual office dress code.
• Generous Paid Time Off.
• Paid Holidays.
• 401(k) retirement plan and Employer Match.
• Wellness Program that offers the opportunity to earn a medical insurance discount.
• Company Paid Short‑Term and Long‑Term Disability.

• Exerting up to 20 pounds of force occasionally, up to 10 pounds frequently, and negligible force constantly to move objects.
• Frequent physical activity includes:
  • Stooping–bending body downward and forward by bending spine at the waist.
  • Kneeling–bending legs at knee to come to a rest on knee or knees.
  • Crouching–bending the body downward and forward by bending leg and spine.
  • Crawling–moving about on hands and knees or hands and feet.
  • Reaching–extending hand(s) and arm(s) in any direction.
  • Standing–remaining upright on the feet, particularly for sustained periods of time.
  • Walking–moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
  • Pushing–using upper extremities to press against something with steady force to thrust forward, downward or outward.
  • Pulling–…