Sales Manager - Product Wire & Identification

What We Need

Brady Corp is seeking a Sales Manager to support Brady’s growing Product and Wire Identification business. This individual will lead a team of Territory Sales Managers to identify and capture new business while maintaining existing accounts. He or she will support large sales opportunities, competitive conversions and pricing negotiations. We are looking for a cross-functional leader with outstanding presentation and interpersonal skills and experience selling business products and services.

He or she will collaborate with Strategic Account Managers, Product Managers and Inside Sales teams to develop strategies to target key vertical markets.

Brady Corp is seeking a Sales Manager to support Brady’s growing Product and Wire Identification business. This individual will lead a team of Territory Sales Managers to identify and capture new business while maintaining existing accounts. He or she will support large sales opportunities, competitive conversions and pricing negotiations. We are looking for a cross-functional leader with outstanding presentation and interpersonal skills and experience selling business products and services.

He or she will collaborate with Strategic Account Managers, Product Managers and Inside Sales teams to develop strategies to target key vertical markets.

• Support regional sales efforts to convert market demand into relationships with end users and distributors that generate new sales and maintain existing sales.
• Lead sales representatives in the region towards the accomplishment of key sales initiatives and sales goals.
• Develop and mentor Territory Sales Managers for future growth and advancement opportunities.
• Create and manage budgets.
• Provides accurate sales forecasts for the region.
• Meet timetables for reporting expenses, establishing budgets, developing business plans and others as specified by the US Sales Director.
• Participate in product launches, trade shows, conferences.
• Provide regular field sales coaching and support ongoing structured training for sales team on topics of need generation, prospecting, solution selling, pipeline management, product training, and negotiation skills.
• Execute relevant corporate initiatives and sales strategies.
• Bridge communications and messaging between Brady Corporate and field sales team.
• Effectively manage travel and entertainment expenses for regional sales team.
• Build and execute an annual business plan, and supervise the business plan development of each of the territories.

• Bachelor's degree in Business or related 4 year degree.
• Minimum of 5 years outside sales experience.
• Must have demonstrated experience in planning and driving large scale projects involving significant change management efforts.
• Experience using a CRM platform such as  to manage and drive results.
• The ability to support up to 40% overnight travel as needed.

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world‑class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace…