Vice President Commercial Strategy

At Arbon Equipment, a Rite-Hite Company, your work makes an impact. We deliver industry-leading solutions that keep workplaces safe, productive, and efficient. When you join Arbon Equipment, you’re not just selling or servicing equipment – you’re building trusted partnerships with customers and growing your career with a company backed by the strength of Rite-Hite’s global innovation.

Primary Purpose & Scope The Vice President, Commercial Strategy serves as the enterprise leader responsible for accelerating adoption of Rite-Hite's strategic products, solutions, and growth initiatives across all sales channels and geographic regions. This role develops and executes enterprise strategies that increase product penetration, strengthen commercial capability, and improve customer outcomes by aligning product priorities, market opportunities, and sales execution with the organization's long-term growth strategy.

Reporting to the Executive Vice President, Global Sales, the Vice President, Commercial Strategy leads a team of experts such as Solutions Architects, Allied and Digital Leaders and Industry Experts while partnering closely with Regional Sales Leaders, Enterprise & Major Accounts, New Construction, Channel Sales, Inside Sales, Marketing, Product Management, Engineering, Finance, Service & Distribution Excellence, and Business Units. The role serves as the primary commercial bridge between the business units and the field organization, ensuring product strategies translate into measurable commercial success while providing market insights that influence future product, service, and solution development.

This is a hybrid role out of our Milwaukee, Wisconsin global headquarters.

Values and Culture Expectations All employees are expected to consistently demonstrate Rite-Hite’s Values in Action. These values shape the way we work together and how we serve our customers. This includes modeling company values in daily interactions, decision-making, and how work is accomplished. Employees are expected to contribute to a culture of accountability, collaboration, and respect.

Essential Duties & Responsibilities Safety Responsibilities:

Support and promote a culture of safety.

Follow all Company and OSHA safety policies and procedures.

Proper use of required personal protective equipment (PPE)
Report hazards, near misses and incidents promptly

Job Responsibilities:

Develop and execute the enterprise product penetration strategy to accelerate adoption of strategic products, solutions, and commercial initiatives that drive profitable growth across all markets and customer segments.

Partner with Business Units to align commercial priorities with product roadmaps, ensuring field strategies support enterprise growth objectives while providing customer and market insights that influence future product innovation and portfolio investment.

Lead and develop a high-performing team of experts such as Solutions Architects, Digital, Allied, and Industry leaders by establishing clear expectations, strengthening consultative selling capabilities, and building organizational expertise that enables scalable commercial execution.

Establish enterprise go-to-market strategies for strategic product launches by partnering with Product Management, Marketing, Regional Sales Leadership, Enterprise Accounts, Inside Sales, and Channel Sales to ensure coordinated execution and rapid market adoption.

Collaborate with Regional Sales Leaders to identify market opportunities, improve product mix, and increase penetration within existing customers while supporting regional business priorities and commercial objectives.

Serve as the commercial subject matter expert for strategic products and solutions by providing sales leadership, executive customer engagement, competitive positioning, and complex opportunity support for high-value customer initiatives.

Identify emerging market trends, customer challenges, competitive activity, and technology advancements that influence commercial strategy, product development, customer experience, and long-term business growth.

Partner with Marketing and Sales Enablement to develop value propositions, sales tools,…