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Vehicle Sales Manager - Ford

Job in Milwaukee, Milwaukee County, Wisconsin, 53244, USA
Listing for: Lake-Auto-Group
Full Time position
Listed on 2026-09-21
Job specializations:
  • Sales
    Director of Sales, Automotive Sales
Salary/Wage Range or Industry Benchmark: 85000 - 130000 USD Yearly USD 85000.00 130000.00 YEAR
Job Description & How to Apply Below
Position: New Vehicle Sales Manager - Ford
Lake Ford is searching for a proven automotive sales leader to take charge of our New Ford Vehicle Sales Department.

We have the inventory, the facility, the team, and the resources. We're looking for the right manager to bring it all together and drive our Ford business to the next level.

This is an opportunity for an experienced automotive Sales Manager or New Vehicle Manager who wants to do more than work a desk. We want someone who will lead from the front, develop people, create accountability, grow market share, and take ownership of the results.

At Lake Ford, you'll have the support and resources of Lake Automotive Group behind you while having a direct impact on the performance and future growth of our Ford operation.

If you're competitive, understand the car business, know how to lead a sales floor, and want an opportunity where your performance can make a difference, we want to meet you.

WHAT YOU'LL BE RESPONSIBLE FORTake ownership of our New Ford Sales Department Increase new Ford retail sales and market share

Establish daily, weekly, and monthly sales objectives

Desk and structure deals while balancing volume and profitability

Lead, coach, train, and motivate our sales consultants

Create a culture of performance and accountability

Manage new Ford inventory, model mix, aging, and days supply

Develop strategies to move aged and overstocked inventory

Monitor the Milwaukee market, competitor pricing, and incentives

Maximize inventory turn and identify sales opportunities

Maintain strong knowledge of Ford products, incentives, rebates, and manufacturer programs

Manage internet leads, appointments, showroom traffic, and customer follow-up Ensure consistent and effective CRM utilization

Monitor lead response times, appointment ratios, closing percentages, and salesperson productivity

Work closely with F&I and dealership leadership

Assist with recruiting, training, and retaining high-performing sales consultants

Maintain an exceptional customer experience throughout the sales processTHE MANAGER WE'RE LOOKING FORWe're looking for someone who:

Has proven automotive retail sales experience

Has previous dealership sales management or leadership experience

Understands how to properly desk and structure automotive transactions

Knows how to lead, coach, and motivate a sales team Understands inventory turn, aging, pricing, and days supply

Knows how to turn leads and showroom traffic into sold customers

Understands the importance of CRM discipline and consistent follow-upUses data and performance metrics to make decisions

Can set clear expectations and hold people accountable

Is comfortable making decisions and taking ownership of the results

Is highly competitive and motivated by growth

Wants to be visible and actively involved on the sales floor

Ford experience is a plus, but it's not a requirement. We're interested in talking with successful automotive sales managers from any franchise who have a track record of producing results.

WHY LAKE FORD?

This is an opportunity to take the leadership role in an established Ford operation with the backing and resources of Lake Automotive Group.

We provide:

Demonstrator (DEMO) vehicle

Strong new Ford inventory

Established customer base Modern dealership environment

Experienced dealership leadership

Resources and support to grow the department

Opportunity to recruit, coach, and develop your sales team Opportunity to directly influence sales volume and market share

Long-term career opportunity within Lake Automotive GroupTHIS IS A POSITION FOR SOMEONE WHO WANTS TO WIN.We're not looking for someone to maintain the status quo.

We want a manager who will look at every lead, every customer, every salesperson, every piece of inventory, and every opportunity and ask:
How do we sell more Fords? If you've been successful in automotive sales management and believe you're ready to take ownership of a New Vehicle Sales Department, Lake Ford may be the opportunity you've been waiting for.

Come help us build Lake Ford into one of the top-performing Ford dealerships in our market.

Apply today. We'd like to talk to you.

The Lake Automotive Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy…
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