Regional Sales Manager

Job Overview:

In this remote opportunity, as a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering Illinois, Wisconsin & Iowa markets
. The key objective of this position is to grow food service sales within food service distribution houses and regional operators, including, but not limited to:
Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets.

Approximately 40% of the role is dedicated to broker and distributor management, 25% to regional operator account management, and 35% to new business development and business planning.

• This position works closely with Marketing, Culinary, Procurement, Customer Service, Sales Planning, QA and eternal customer stakeholders to delivery profitable growth.
• Achieve sales budgets by selling food service commodities and value-added seafood products to broadline distribution and operators.
• Develop in-depth knowledge of key customers, competitors, and brokers in the Region.
• Attend food shows and conduct broker training, product cuttings, and business reviews.
• Manage and negotiate pricing and trade spend with customers.
• Complete weekly CRM and Trade Management reporting
• Collaborate with cross‑functional teams, brokers, and stakeholders to ensure customer needs are met.
• Provide market and competitive intelligence from the field.
• Communicate sales forecasts.
• Accountable for tracking and managing all sales-related expenses.

• Bachelor's degree required.
• 5-10 years of food service sales, broker network, distribution sales, or chef experience; seafood experience preferred.
• Strong understanding of food service sales principles, methods, practices, and techniques.
• Strategic, analytical, and independent decision-maker able to execute tactical plans.
• Self-motivated, highly organized, and driven, with excellent follow‑up skills.
• Proven ability to win new business, build customer pipelines, and maintain strong internal and external relationships.
• Strong forecasting and demand planning skills; proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential
• Able to travel up to 50% during peak Lenten season.

Current employees please note: this position is referral bonus eligible! See our policy for more details.

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value‑added frozen seafood.

Our trusted brands - including High Liner, Fisher Boy, Mirabel, Sea Cuisine,

C.Wirthy & Co, Mrs. Paul's, Van de Kamp's, and Icelandic Seafood - are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high‑quality seafood people can trust.

At High Liner Foods, we…