Sales Insights and Analytics Director

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines.

We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

The Sales Insights and Analytics Director is responsible for driving insights, data analysis and reporting for MPG Emerging Channels (Value, Beauty, and Costco). Key to this role will be the ability to translate insights to actions to shape brand strategy, planning, and performance. This person will need to be proficient at qualitative and quantitative market research methodologies, insight generation, data interpretation, data reporting and analysis, strategic leadership and influencing across the Commercial organization, and communicating key insights and recommendations from an array of data points.

The Director will also play a key role in new business development, leveraging category, shopper, and retailer insights to unlock opportunities for MPG clients.

As a leader on the Emerging Channels team, this individual will be front and center in developing business insights, analyzing performance, and implementing strategic analytic structure.

• Build, mentor, and lead a high-performing insights and analytics team dedicated to the Value Channel.
• Foster a culture of cross-team collaboration, innovation, and analytical excellence across MPG.
• Provide focus and direction to successfully navigate complexity, uncertainty, and evolving retailer dynamics.
• Lead analytics process and engagement with Costco and the Beauty Channel with the objective of deepening our analytics partnerships with these retailers and MPG clients.
• Provide an objective viewpoint on business and customer insights based on in-depth understanding and analysis of market, customer, and consumer data.
• Provide expertise on approaches to market research, customer insights, and analytics.
• Partner with the relevant cross-functional stakeholders to generate strategic insights to inform and support business performance and planning.
• Provide regular cadence of client & customer performance reporting with commentary on recommendations and opportunities.
• Actively look for opportunities to bring in innovation, learnings, and best practices into team’s work.
• Partner with the Emerging Channels Leadership team to drive analytics growth through data cost management and client investment recommendations
• Excel at strategic agility, adapting team capabilities and resources to best meet the needs of internal and external customers; provide focus and direction to successfully navigate complexity, uncertainty, and ambiguity.

• 10+ years of experience in Consumer-Packaged Goods industry, with a focus on Value Channel preferred
• 10+ years of experience in consumer data and analytics including IRI, Nielsen,…