Director of Lifestyle

Sky Bridge Luxury & Associates has partnered with an exciting new lifestyle hotel in Minneapolis to identify a Director of Lifestyle to lead the creation, activation, and ongoing evolution of the property's lifestyle programming and strategic partnerships.

This highly visible role will be responsible for curating the hotel’s cultural identity, building relationships with local taste makers and brands, and delivering compelling experiences that attract both guests and the local community. The Director of Lifestyle will play a critical role in bringing the property to market, ensuring the hotel becomes a dynamic hub for culture, entertainment, wellness, and social engagement.

The ideal candidate is a creative connector, strong storyteller, and operationally savvy leader with a deep understanding of lifestyle hospitality, experiential programming, and brand partnerships.

• Develop and execute the hotel’s lifestyle strategy
  , ensuring alignment with brand positioning and market demand.
• Curate a year-round calendar of experiential programming
  , including cultural events, wellness activations, music, art, culinary collaborations, and social gatherings.
• Build programming that appeals to both hotel guests and the local Minneapolis community
  .
• Identify and elevate the property as a destination for culture, creativity, and connection
  .

• Establish and manage strategic partnerships with local artists, designers, chefs, wellness leaders, brands, and cultural organizations
  .
• Serve as the primary liaison between the hotel and community influencers, taste makers, and creative collaborators
  .
• Activate partnerships through events, pop-ups, branded experiences, and ongoing collaborations.

• Play a key role in the hotel’s pre-opening strategy
  , including brand storytelling, market positioning, and launch programming.
• Collaborate with sales, marketing, food & beverage, and operations teams to bring the hotel to market successfully.
• Create buzz and build anticipation through innovative partnerships and experiential campaigns.

• Oversee the execution of lifestyle events and experiences across the property.
• Ensure activations are consistent with the hotel’s brand voice and guest experience standards
  .
• Monitor guest engagement, attendance, and feedback to continuously evolve programming.

• Partner with the marketing and PR teams to amplify lifestyle programming through media, influencers, and social platforms
  .
• Contribute to storytelling that positions the hotel as a leading lifestyle destination in Minneapolis
  .
• Identify opportunities for brand collaborations that drive visibility and revenue.

• Work cross-functionally with hotel leadership, food & beverage, marketing, and sales teams
  .
• Manage event budgets, partnership agreements, and programming logistics.
• Track performance metrics related to programming success, brand engagement, and revenue impact.

• 5–10+ years of experience in lifestyle hospitality, experiential marketing, cultural programming, or brand partnerships
  .
• Experience with lifestyle hotels, boutique hotels, hospitality groups, or creative agencies preferred.
• Strong network within arts, culture, fashion, wellness, music, or food & beverage communities
  .
• Proven ability to develop and execute successful experiential events and brand partnerships
  .
• Exceptional communication, storytelling, and relationship-building skills.
• Entrepreneurial mindset with strong organization and operational abilities.
• Ability to thrive in a fast-paced, pre-opening environment
  .

• Creative curator and cultural connector
• Strategic thinker with strong execution skills
• Passionate about hospitality, culture, and community engagement
• Naturally collaborative and relationship-driven
• Strong sense of brand and guest experience