VP, Product Management and Product Marketing

Current job opportunities are posted here as they become available.

Position Title: VP, Product Management and Product Marketing

Position Objective: R esponsible for developing and executing a comprehensive product strategy driving product vision and aligning with company business objectives. Leads a talented team of product managers and marketers to create innovative solutions, enhance product offerings, and adapt to market trends. This role requires a forward-thinking leader committed to leveraging data-driven decision-making while fostering a culture of collaboration and innovation.

Position Responsibilities:

Product Strategy and Vision:

• Develop and communicate a clear product vision and strategy aligned with Clearfield’s overall goals.
• Conduct thorough market analysis to identify opportunities and customer needs, guiding product development and marketing efforts.

Leadership and Team Development:

• Lead and mentor a high-performing team of product managers and marketers, fostering a culture of collaboration, innovation, and accountability.
• Build an inclusive team environment that attracts, retains, and develops top talent.

Cross-Functional Collaboration:

• Collaborate with design engineering, application engineering, sales, and customer support teams to ensure a holistic approach to product development and marketing.
• Work closely with the COO and CCO to align product initiatives with operational goals and commercial objectives.

Product Lifecycle Management:

• Manage product lifecycle from ideation to launch and post-launch analysis, ensuring on-time and within-budget delivery.
• Prioritize and manage the product backlog based on strategic goals, market demands, and customer feedback.
• Develop and execute go-to-market strategies for new products, including positioning, messaging, and promotional activities.
• Create effective sales tools, training, and collateral to support the sales team and drive customer engagement.

Market Research and Competitive Analysis:

• Conduct competitive analysis and market research to inform product direction, messaging, and positioning.
• Use insights gained to guide product features and enhancements, ensuring they meet market demands.

Performance Metrics and KPIs:

• Define and track success metrics and KPIs for both product and marketing initiatives to measure performance and effectiveness.
• Utilize data analytics to drive continuous improvement and optimize product and marketing performance.
• Engage with customers to gather feedback, understand pain points, and ensure their needs are being met through both product offerings and marketing initiatives.
• Develop strategies to enhance customer satisfaction and loyalty through targeted marketing efforts and product enhancements.

This description of duties is not intended to be all-inclusive or to limit the discretionary authority to assign other tasks of a similar nature and/or level of responsibility.

Required Qualifications:

• Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or a related field; MBA is preferred.
• Ten+ years of experience in product management and/or product marketing, with at least five years in a leadership role. Experience in broadband or data center networking preferred but not required.
• Proven track record of successfully launching and managing products and marketing strategies in a technology-driven environment.
• Strong understanding of product management and product marketing methodologies and best practices.
• Experience in leading cross-functional teams and working with diverse groups.
• Ability to deliver excellence in a matrix-based reporting structure.
• Excellent analytical, problem-solving, and decision-making skills.
• Exceptional communication, presentation, and interpersonal skills.

BENEFITS for full time:

• Comprehensive Medical, Dental, and Vision benefits.
• 100% company paid Short-term and Long-term disability insurance coverage.
• 100% company paid Basic Life and Accidental Death and Dismemberment (AD&D) insurance coverage.
• 100% company paid Business Travel Accident (BTA) insurance.
• 100% company paid Employee Assistance Program (EAP).
• Additional voluntary benefits are offered.
• 401K…