Director, Creative Collaboration & Growth

Taylor Corporation has big plans for the future and we need talented leaders to get us there. We power the world’s leading brands ― and our employees’ careers ― by unlocking potential everywhere we see it. If you love to lead, are open to new ideas and inspire the best in others, we should talk. We’re passionate about our work, we believe there is always a better way, and we’re looking for professionals like you.

Want to be part of something powerful? It’s time to look at Taylor.

Your Opportunity: Taylor Creative Designs, a division of Taylor Corporation, is seeking a Director, Creative Collaboration & Growth to join our team! In this role, you will manage the development of professional services as a new client solution to drive growth and maximize profitability. You will act as the bridge between various business units and teams, including multiple agencies, marketing, sales, technology and operations to ensure we deliver value to both the customer and the business.

The ideal candidate has a solid background in strategic & creative businesses, people leadership, client interaction, a strong sense of market trends, an operational mindset and a growth-oriented, entrepreneurial spirit.

Key Objectives:

• Successfully grow revenue and increase customer base within creative, professional services category for Bolster (brand experience design), Jon Michael Design (brand identity design), Marketing General Inc. (membership marketing) and other business as they are added to the business group.
• Build and execute strategies to increase market share, improve customer experience, and improve internal efficiencies within creative professional services business group.
• Build understanding and trust within the Taylor organization and within our customers as a subject matter expert for creative professional services.
• Identify key insights and strategic recommendations; proactively mitigate risks for executive leadership.
• Develop and actively track key performance indicators (KPIs) to measure the success of the assigned category.
• Develop strategies to promote our organization and build and execute a long-term strategy for the agency group.

Key Responsibilities Include:

• Serve as initial representative for Taylor agency inquiries – internal and external – as well as representative for RFPs as a part of business development team.
• Collaborate with leadership stakeholders to develop value proposition and company-wide socialization of Creative Professional Services as a business group within Taylor Corporate.
• Partner in documenting and socializing internal engagement process to activate professional services and enable manufacturing revenue.
• Lead the development and execution of market intelligence strategies to identify best-fit customer verticals, industry trends and competitive dynamics.
• Conduct in-depth internal and external analysis of capabilities/solutions, customer insights, market opportunities, and brand performance to inform strategy.
• Work closely with cross functional teams (e.g., legal, tax, HR, etc.) to shape structure and process aligned with professional services business model.
• Lead, mentor, and develop a team of category specialists, fostering a high-performance culture.

Category Growth

• Promote agency professional services as a strategic differentiator for Taylor manufacturing and vice versa.
• Identify sales channels and personnel to partner with, to successfully grow revenue and customer base for professional services (internal, external and direct)
• Prepare and deliver customer presentations to map customer needs with agency and Taylor capabilities, recommending creative solutions to reduce cost and/or increase profitability.
• Gather and prioritize customer requirements.
• Collaborate with sales, marketing, operations, and technology product owners to bring the category to market.
• Work closely with technology team to maintain a roadmap for technology solutions.
• Partner with finance to set budgets and track category financial performance.
• Identify key metrics and KPIs for success, adjusting strategy as needed.
• Monitor performance by analyzing data and user feedback to make informed decisions.
• Perform other duties as assigned.

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