Director, Sales Strategy & Execution

Director, Sales Strategy & Execution

This Director of Sales Strategy & Execution is a key commercial leader responsible for developing and operationalizing the sales strategy that drives Jack Link's growth across all U.S. retail channels. This leader owns the MAPS strategy – Merchandising, Assortment, Pricing, and Shelving – to ensure Jack Link's protein snacks win at shelf, drive category growth, and deliver superior results for retail partners.

The ideal candidate is a highly analytical, collaborative, and execution-focused CPG leader with experience in commercial strategy, sales planning, category insights, and revenue growth management. A strong understanding of the snacking category, high-impulse merchandising, and retailer-specific execution standards is essential.

• Develop the annual sales strategy that integrates MAPS fundamentals – optimizing assortment, pricing, shelving, and merchandising to drive category and brand growth.
• Lead cross-functional commercial planning with Marketing, RGM, Category Management, Finance, and Supply Chain to align on channel strategies, pricing architecture, trade investment, and new item launch plans.
• Translate consumer, shopper, and category insights into customer-specific growth strategies across convenience, mass, grocery, club, eCommerce, and emerging channels.
• Identify white-space opportunities, distribution gaps, and innovation platforms that drive incremental growth.

• Establish standardized processes and toolkits for MAPS recommendations, sales playbooks, distribution priorities, pricing guidelines, and merchandising execution expectations.
• Oversee the development of customer-ready stories leveraging category insights to support shelf optimization, display activation, pricing recommendations, and assortment enhancements.
• Ensure flawless execution of distribution gains, new item launches, promotional windows, shelf resets, planograms, and seasonal merchandising opportunities.
• Work closely with customer teams to ensure consistent application of MAPS strategies across all retail partners.

• Build and manage tools and scorecards that track performance across MAPS dimensions: distribution, shelf placement, velocity, pricing competitiveness, display execution, and promotional ROI.
• Lead analysis of category trends, promotional lift, price elasticity, competitor activity, and retailer-specific performance to inform strategic adjustments.
• Partner with RGM to optimize the price-pack architecture (PPA), evaluate trade spend efficiency, and shape long-term pricing and promotional strategy.

• Partner with Category Management to build compelling retailer-specific category growth stories that highlight Jack Link's leadership in assortment, pricing, merchandising, and shelving.
• Collaborate with Marketing and Innovation teams to ensure brand plans, campaigns, and new products translate into winning retail strategies.
• Work with Sales Planning and Supply Chain to manage execution readiness, service levels, and inventory availability to support customer plans.

• Lead and develop a high-performing Sales Strategy & Execution team, including analysts, planners, and commercial strategy managers.
• Build organization capability in MAPS fundamentals, data literacy, forecasting, and customer planning.
• Create a high-performance culture centered on accountability, collaboration, speed, and continuous improvement.
• Perform other duties as assigned.

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. The work environment is an office setting with varying degrees of temperature and noise levels. The vast amount of work is conducted in a climate-controlled office. Travel may be required.

While performing the duties of this job the Team Member is regularly required to sit, use hands and fingers, handle, or feel and talk or hear. The Team Member is occasionally required to stand, walk, and reach with hands and arms. The Team Member must occasionally lift and/or more up to 10 pounds. Specific vision abilities required by this job include close vision.

• Bachelor's degree in…