Business Analyst

Ready to Reimagine Your Career? Join ZURU as a Business Analyst!

ZURU is in a phase of explosive growth, driven by disruptive new brands and innovations. Our Sales team is looking for an analytical, strong communicator with a passion for consumer goods. You'll work across our iconic consumer goods brands like MONDAY Haircare, DAISE, Millie Moon, and Rascals + Friends, as well as our toy brands like X-Shot, Bunch of Balloons, and Mini Brands — all while helping launch exciting new brands to market.

We're looking for a commercially curious Business Analyst to join a fast-paced, insight-led team within a leading CPG business. This is a critical support role sitting at the heart of our commercial operation you'll be the analytical engine that powers our Key Account team, turning data into decisions and stories into strategy.

Working closely with our team, you'll own end-to-end trade performance reporting, support major retailer range reviews, and evaluate promotional ROI. You'll be the single source of truth for sales performance across your portfolio.

Sales Performance & Reporting

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers
• Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.
• Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.
• Serve as the'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions.

Promotional & Trade Analysis

• Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.
• Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
• Flag promotion compliance issues and track retailer execution in-store and online.

Range Review & Category Support

• Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
• Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support ranging decisions
• Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
• Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.

Cross-Functional Collaboration

• Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
• Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
• Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
• Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.

Essential
· Confident in Microsoft Excel (formulas, Pivot Tables) and comfortable building clean, insight-led PowerPoint slides, we'll help you sharpen the advanced stuff.
· A naturally curious, commercial mindset, when you see a number, you want to know the story behind it.
· Sharp attention to detail and the ability to juggle multiple tasks and deadlines at once.
· A clear communicator who can explain data simply to people who aren't analysts.
· Genuine interest in FMCG, retail, or consumer data, no direct experience required.

Highly Regarded
· Exposure to a major retail data platform (Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar) — through study, internship, or work experience.
· Any experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role, CPG experience is a bonus.
· A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline.
· Familiarity with data visualisation tools like Power BI or Tableau.

The Person We Are Looking For

Beyond the technical skills, we're looking for someone who:

• Moves fast without…