Head of Product, Textiles & Furniture

Description

Position at HBF

HBF, a subsidiary of HNI Corporation, is a premium workplace furnishings brand recognized for sophisticated design, exceptional materials, distinctive textiles, and a refined yet provocative aesthetic. Operating as a focused and entrepreneurial business within HNI's broader family of workplace brands, HBF combines the agility and creative energy of a niche design company with the capabilities and resources of a large global organization.  

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The Head of Product is a senior product marketing and portfolio leader responsible for the strategy, development, commercialization, and lifecycle management of HBF's Furniture and Textiles portfolios. This role combines the strategic scope of a senior product portfolio leader with active, hands-on participation throughout the product development process.

Working closely with Design, Marketing, Sales, Operations, Finance, Supply Chain, and HNI's broader shared-service organizations, the Head of Product translates market opportunities and the HBF brand vision into a compelling portfolio of commercially successful products. The role participates throughout the product lifecycle-from identifying opportunities and developing concepts through design, development, launch, portfolio management, and eventual product rationalization.

The ideal candidate is a product leader with the sensibilities of both a businessperson and a design advocate
. They understand the financial and commercial disciplines required to manage a successful portfolio, but they are equally comfortable discussing materials, finishes, colors, form, visual presentation, and the emotional response that distinguishes an exceptional product from a merely functional one.

They are energized by the opportunity to work within a smaller, design-driven brand where senior leaders remain close to the product and where speed, judgment, and individual contribution matter.

Just as importantly, the successful Head of Product will be a compelling champion for HBF within the larger HNI organization
. They possess the executive presence to explain why a specialized opportunity matters, the financial and strategic discipline to support that argument, and the relationship-building skills to secure the resources and organizational commitment necessary to turn a strong design concept into a successful commercial product.

Design, Aesthetic & Brand Stewardship

• Partner closely with internal and external designers to develop products that reinforce HBF's distinctive design identity.
• Apply strong aesthetic judgment when evaluating product concepts, materials, colors, textiles, finishes, photography, and presentation.
• Balance commercial considerations with the creative integrity and differentiated design perspective expected of a premium furnishings brand.
• Help ensure individual product introductions contribute to a cohesive portfolio while retaining the originality and visual impact associated with HBF.
• Maintain awareness of developments in architecture, interiors, furniture, textiles, materials, fashion, and adjacent design disciplines that may influence future portfolio opportunities.

Internal Advocacy & Enterprise Partnership

• Serve as a visible and persuasive advocate for HBF and its product portfolio within HNI Corporation.
• Communicate HBF's product strategy, market opportunity, priorities, and resource requirements to senior leaders and shared-service partners.
• Develop compelling business cases that articulate both the financial opportunity and strategic importance of product investments.
• Build alignment across functions and organizational boundaries to secure Engineering, Operations, Supply Chain, Marketing, Finance, and other resources required for successful product development.
• Ensure the needs and opportunities of a smaller specialty brand receive appropriate visibility within a larger enterprise environment.
• Develop strong relationships throughout HNI that enable HBF to leverage enterprise capabilities without sacrificing the speed, creativity, and entrepreneurial approach that differentiate the brand.

Product Portfolio Strategy

• Own the overall strategy, performance, and lifecycle of HBF's Furniture and Textiles product portfolios.
• Develop short- and long-term portfolio roadmaps aligned with the HBF brand, market opportunities, customer needs, and financial objectives.
• Identify opportunities for new products, category expansion, line extensions, new materials and finishes, product refreshes, and portfolio rationalization.
• Evaluate the portfolio holistically to maintain the appropriate balance of iconic products, established revenue drivers, new introductions, and emerging design concepts.
• Develop business cases and recommendations for new product investments based on market potential, competitive positioning, financial performance, strategic value, and fit with the HBF brand.
• Monitor portfolio performance and recommend…