Marketing Program Manager - Marketing Operations & Campaign Planning

Marketing Program Manager

Required Education
• High School Diploma or Equivalent

Required Skills
• Strong organizational and planning skills
• Exceptional attention to detail
• Excellent written and verbal communication skills
• Advanced Microsoft PowerPoint skills
• Advanced Microsoft Excel skills
• Strong cross-functional coordination skills
• Ability to manage multiple priorities and deliverables simultaneously
• Ability to create structure, processes, and operational rigor in a fast-paced environment
• Strong project and timeline management skills
• Strong documentation and knowledge management skills

Required Experience
• 5+ years of experience in marketing program management, marketing operations, business operations, project management, or a related discipline
• Demonstrated success managing complex cross-functional initiatives
• Experience managing operational processes
• Experience coordinating multiple stakeholders, priorities, timelines, and deliverables
• Experience developing and maintaining project plans, trackers, calendars, or similar operational tools

Preferred Skills
• Workfront or similar workflow/project management tools
• Marketing planning and coordination
• Governance and approval workflow management
• Launch and implementation planning
• Process improvement and standardization
• Executive presentation development

Preferred Experience
• Experience supporting marketing organizations
• Marketing planning experience
• Campaign management experience
• Offer management experience
• Go-to-market program experience
• Experience managing governance processes and approval workflows
• Experience managing implementation schedules
• Financial services experience

Job Duties
• Own the operational management and governance of the Quarterly Offer Planning process.
• Manage quarterly planning timelines, milestones, and deliverables.
• Coordinate inputs across Strategy, Product, Analytics, Finance, and Channel teams.
• Support rewards expense sizing, business case development, approvals, and implementation readiness.
• Coordinate PAM, SVA, CAP, and related governance processes.
• Track approvals, implementation dates, release schedules, dependencies, and key decisions.
• Develop and maintain the IMS Master Marketing Calendar.
• Track campaigns, launches, offer changes, milestones, and strategic initiatives.
• Identify timing conflicts, resource impacts, and cross-functional dependencies.
• Lead planning and readiness activities for major marketing launches and portfolio refreshes.
• Develop launch plans, timelines, readiness checklists, and status reporting.
• Track risks, issues, dependencies, approvals, and milestone completion.
• Coordinate recurring marketing reporting and communications.
• Maintain initiative trackers, governance tools, and status reports.
• Support quarterly and organizational planning activities.
• Maintain centralized repositories for marketing documentation, templates, and playbooks.
• Develop and maintain process documentation and standard operating procedures.
• Support executive presentations and leadership communications.

Typical Day The Marketing Program Manager will spend much of the day coordinating activities across Strategy, Product, Analytics, Finance, Creative, Channel, and Business teams. This may include updating the master marketing calendar, tracking campaign or launch milestones, following up on approvals and dependencies, preparing status reports, facilitating readiness discussions, maintaining governance documentation, and ensuring stakeholders understand upcoming deadlines and responsibilities. The role will also maintain centralized documentation and help ensure senior marketing strategists have the operational support needed to remain focused on higher-level business and customer strategy.

** Only those lawfully authorized to work in the designated country associated with the position will be considered.**

** Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**