Deep Dive | Sr. Category Analyst

• Location 89 South Tenth Street,Minneapolis, MN, 55403,United States
• Base Pay $80,000.00 - $90,000.00 / Year
• Relocation Expense Covered No
• Employee Type FT Exempt
• Manage Others Yes

Deep Dive is a business intelligence and insights agency where data meets creativity and retail ideas come to life.

Think of us as an extension of the merchant team your go‑to crew for turning insights into action m planograms and reporting to data analytics, insights, and strategy building, we do it all under one roof.

What drives us? Curiosity, collaboration, and a passion for retail. We ask questions, dig deeper, and listen closely to uncover what really moves shoppers. By blending the art and science of retail, we build merchandising strategies designed to win in every aisle, every store, every day.

As part of Market Performance Group (MPG) a national leader in omnichannel strategy, commercialization, and retail services we bring the scale, relationships, and expertise of a proven industry powerhouse, paired with the agility and entrepreneurial energy of a local team that loves what we do.

We’re growing fast, and we’re looking for people who thrive on collaboration, creativity, and impact. If you love working with retailers, solving problems, and seeing your work come to life in real stores and digital aisles you’ll fit right in.

We’re looking for a motivated and analytical Category Analyst to support the category management team in driving growth and insights across our retail partners. In this role, you’ll turn data into meaningful stories — helping the team understand performance drivers, market trends, and shopper behaviors. You’ll work closely with Category Managers, to provide data-driven recommendations that improve assortment, pricing, and promotional strategies.

This position is required to be based near Minneapolis, MN and is a hybrid role.

• Analyze Category Performance: Pull, organize, and interpret syndicated and retailer data (Nielsen, Circana, Numerator, Greenfield/VIQ) to evaluate category, brand, and item performance.
• Support Category Strategy: Partner with Category Managers to assist in developing retailer‑specific category strategies and business reviews.
• Build Reports & Dashboards: Maintain and update regular reports, scorecards, and dashboards that track key sales and share metrics.
• Identify Insights: Translate data into clear insights and visualizations that tell the story behind business trends and shopper behavior.
• Assortment & Merchandising Support: Assist in SKU productivity analysis, assortment recommendations, and planogram updates.
• Promotional & Pricing Analysis: Support post-promotion evaluations and provide insights on pricing strategy effectiveness..

Proven track record working with major retailers, preferably Target

4-7 years of category management or trade marketing experience within the CPG industry.

Strong analytical skills and experience with data tools (e.g., Nielsen, Circana, Numerator, Greenfield (VIQ).

Proficiency with planogram software (Blue Yonder/JDA).

Excellent communication, presentation, and influencing skills.

Ability to translate complex data into compelling business stories.

Strong collaboration skills and ability to work effectively across teams and retailer partners.

Strategic thinker with a bias for action and results.

Compensation

The expected base salary range for this position is $80,000 - $85,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

MPG offers a generous package of health benefits, including medical, dental,…