Deep Dive | Category Manager

About Deep Dive

Deep Dive is a business intelligence and insights agency where data meets creativity — and retail ideas come to life. We partner with retailers as category captains and trusted advisors to shape category and channel strategies that grow sales, market share, and shopper love.

DEEP DIVE | CATEGORY MANAGER

Deep Dive is a business intelligence and insights agency where data meets creativity — and retail ideas come to life. We partner with retailers as category captains and trusted advisors to shape category and channel strategies that grow sales, market share, and shopper love. Think of us as an extension of the merchant team — your go-to crew for turning insights into action m planograms and reporting to data analytics, insights, and strategy building, we do it all under one roof.

What drives us? Curiosity, collaboration, and a passion for retail. We ask questions, dig deeper, and listen closely to uncover what really moves shoppers. By blending the art and science of retail, we build merchandising strategies designed to win — in every aisle, every store, every day. As part of Market Performance Group (MPG) — a national leader in omnichannel strategy, commercialization, and retail services — we bring the scale, relationships, and expertise of a proven industry powerhouse, paired with the agility and entrepreneurial energy of a local team that loves what we do.

The Creative Partners Group (The CPG), by MPG, is a comprehensive retail solutions company. The CPG represents established and emerging brands across all categories of merchandise and provides acclaimed services that build brands and businesses. Deep Dive is an entity of The CPG, which provides category management and analytics as the foundation and to further fuel growth.

This is a hybrid role based in Minneapolis, MN.

You will excel as a Category Manager if you are able to provide the best service to our clients through exceptional communication, top-notch problem-solving skills, and the ability to drive current business growth as well as identify and develop new relationships to drive growth.

• Utilize category management skills and understanding to deliver against brand volume, market share, and profit objectives
• Develop and manage all consumption, shipment, and consumer-based information that are disseminated to Target’s buying team
• Work with variety of data to develop recommendations for products or Retailer product mix, pricing, promotion and merchandising
• Provide assistance in developing insights and recommendations on new items, promotional planning, "fix the product mix" opportunities, merchandising optimization, and pricing initiatives
• Work with Target’s buying team to utilize category and consumer management insights to help drive overall product launch strategy
• Identify unmet consumer needs and participate in cross-functional teams to develop product, service, and market-space solutions to address those needs
• Communicate relevant industry trending information to key stakeholders
• Communicate relevant industry trending information to key stakeholders
• Plan, create and perform extensive POG building throughout transition / revision processes
  
  Maintain confidentiality of restricted customer information
• Manage and develop direct reports by creating an environment that fosters learning and growth.
• Champion “Best in Class” analysis and reporting by utilizing your resources and being an expert with spreadsheets, databases, and presentation tools.
• Continually improve Category Management proficiencies, people management skills and business skill set.
• Strong analytical and problem solving skills
• Understanding of AC Nielsen, NPD or IRI syndicated data, marketing…