Senior Manager, Loyalty Strategy

As the Senior Manager, Loyalty Strategy, Portfolio & Intake, you will own the strategy engine behind Best Buy’s membership program, shaping what membership becomes across every tier, from free through Total and the co-brand card. Day to day, you’ll build the business cases, run the intake process for new ideas, and write the briefs that drive enterprise prioritization. A successful candidate turns member and business needs into a build-ready portfolio and partners closely with Delivery and Go-to-Market to bring it to life.

If you love setting the “what and why” and influencing senior leaders, this is your role.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

• Develop membership strategy and value proposition across all tiers.
• Build business cases that size opportunity, return, and trade-offs.
• Own the program portfolio and run a deliberate, stage-gated intake process.
• Write prioritized briefs and omni-channel requirements that hand cleanly to Delivery.
• Direct an Associate Manager and a shared Analyst while partnering cross-functionally.
• 7+ years in product management, strategy, business management, consulting, loyalty/membership, or customer experience
• Proven track record building business cases and turning strategy into roadmaps.
• 3+ years experience in strong financial and analytical skills with comfort synthesizing data into clear decisions.
• Experience influencing senior stakeholders and driving prioritization.
• Bachelor’s degree or equivalent experience.

• 7+ years in product management, strategy, business management, consulting, loyalty/membership, or customer experience
• Proven track record building business cases and turning strategy into roadmaps.
• 3+ years experience in strong financial and analytical skills with comfort synthesizing data into clear decisions.
• Experience influencing senior stakeholders and driving prioritization.
• Bachelor’s degree or equivalent experience.

• Experience in loyalty, membership, subscription, or retail programs.
• Familiarity with product, portfolio management and stage-gate intake frameworks.
• MBA or equivalent.

We’re committed to helping our people thrive at work and  offer generous benefits that address your total well‑being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well‑being support

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

As part of the Best Buy team, you’ll help us fulfill our purpose to…