Creative Solutions Manager - ETS Marketing

The Creative Solutions Manager is a senior creative leader responsible for overseeing a multidisciplinary team of designers, copywriters, and digital creatives who deliver high-quality, integrated marketing assets across B2B, B2C, B2U, and B2B2C audiences. Supporting Sophia Learning, Workforce Edge, and employer-facing solutions across SEI brands, this role operates as a shared service and serves as a key member of the broader Marketing Leadership Team.

This position balances strategic leadership with hands‑on creative expertise. The Creative Solutions Manager translates enterprise and brand‑level marketing strategies into cohesive, audience‑centered creative systems and campaigns, while ensuring operational excellence, scalability, and consistent brand expression across channels. As a creative steward and people leader, this role elevates creative quality, strengthens design and content systems, and partners closely with Marketing Operations to optimize workflows, resourcing, and productivity.

ETS’ Creative Solutions team functions as an in‑house agency, supporting creative strategy and execution across Workforce Edge, Sophia Learning, and employer‑facing B2B experiences for Capella, Strayer, and SEI brands. The team collaborates deeply with Brand, Channel, Product, and Operations partners to deliver compelling, high‑impact marketing that advances business outcomes.

• Serve as a senior creative leader within Marketing, contributing to strategic planning, prioritization, and decision‑making alongside Brand, Channel, and Operations leaders.
• Translate business and marketing objectives into clear creative strategies, frameworks, and executional direction across campaigns, programs, and always‑on marketing.
• Advocate for creative excellence, audience‑centered thinking, and brand consistency across the organization.
• Provide expert creative direction and feedback across disciplines, including visual design, copywriting, messaging, UX/UI, motion, and emerging formats.

• Lead, mentor, and inspire a team of designers, copywriters, and digital creatives with diverse skill sets and experience levels.
• Set clear expectations for creative quality, performance, and collaboration; provide ongoing coaching, feedback, and formal performance management.
• Support career development through goal setting, skill‑building, exposure to new challenges, and alignment with industry best practices.
• Lead or contribute directly to creative work when needed, particularly for high‑impact, complex, or strategic initiatives.

• Own and evolve brand expression across Sophia Learning, Workforce Edge, and SEI employer brands, ensuring cohesive storytelling and visual consistency.
• Guide the development, documentation, and adoption of brand guidelines, design systems, templates, and content standards that enable scalability and efficiency.
• Ensure creative solutions are accessible, inclusive, and aligned with audience needs, channel best practices, and regulatory requirements.

• Partner closely with Brand Marketing Managers to align creative with brand strategy, positioning, and audience insights.
• Collaborate with Channel, Product, UX, and Technology teams to deliver integrated creative across digital, print, and experiential touchpoints.
• Act as a primary creative point of contact for stakeholders, providing clear guidance, setting expectations, and ensuring alignment from concept through delivery.

• Work in close partnership with Marketing Operations and Project Management to plan capacity, assign resources, and manage creative intake and prioritization.
• Identify opportunities to improve workflows, tools, and processes that enhance team productivity, creative quality, and speed to market.
• Support short‑ and long‑term resource planning, including the strategic use of freelancers and agencies.
• Collaborate with external creative partners to ensure work meets brand, quality, and performance standards.

• Establish…