VP of Social

At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer by utilizing the power of social media. In other words,
We help brands Decode Culture to Activate Fandoms on social media.

The VP of Social Experience is a creatively-driven senior leadership role that oversees the Content and Care + Engagement work and teams. The VP of Social Experience will play a pivotal role in shaping and executing the way our clients’ brands show up within social media from brand-owned content to UGC to activations and even social comments as content. The VP of Social Experience will lead a team that builds the content calendars, manages social communities, ideates creative concepts and executes social media content deliverables.

The focus will be on fueling social brand influence, enhancing engagement and creating work that gives our clients a competitive advantage.

The Vice President of Social Experience will operate as a member of the senior leadership team and oversee 2 core areas of the business:

• Care + Engagement:
  Our social discipline that moderates and engages with owned social channels, fosters positive interactions, uncovers unique community-first insights and builds brand loyalty and advocacy through conversation, comments, content, surprise + delight, and UGC.
• Content:
  Our content team is a combination of ideators and makers responsible for planning, creation, and production of high-quality, engaging content across various formats and channels, including but not limited to single posts, serialized content, quick turn content and social campaigns.

• Define and uphold the creative standard for our social-first work, ensuring it is culturally relevant, platform native and insight-driven
• Enhance our social-first creative POV and strengthen our creative differentiation
• Stand up new creative products and offerings in a differentiated way that drives growth and creates a competitive advantage for the agency
• Establish clear creative benchmarks that raise the bar across content and community
• Actively shapes our approach to human-first social expression, supported by technology (including AI)
• Champion bold thinking and calculated risk-taking that positions our clients as culture leaders, not just content publishers
• Oversee creative reviews and editorial standards to ensure consistency and quality across all deliverables
• Develop repeatable creative frameworks that enable excellence across brands and teams
• Provide the strategic vision for Content and Care + Engagement, including defining the discipline point-of-view, capabilities and deliverables, productization, innovation, team structure and skills training
• Serve as a strategic advisor to our senior clients and prospects, providing insights and recommendations to support their key initiatives and objectives
• Ensure our teams are operating with excellence by defining the expectation for our work and the way we get there; supporting our team in meeting and exceeding our client expectations and adhering to strategic objectives and industry best practices
• Help our teams and clients define and prioritize the right problems to solve, providing counsel and mentorship on where to focus
• Foster a culture of high-performance, creativity and innovation in Content and Care + Engagement teams and across the agency
• Includes overseeing hiring, training, mentoring, and performance management of the teams
• Serve as a thought leader in the social media space, contributing a POV to agency thought leadership on creativity, market trends, technological advancements and innovations impacting our business
• Develop strong external POVs (blogs, articles, speaking engagements), case studies and oversee award entries to help showcase the value of our work in using creative social problem-solving to achieve meaningful results for our clients
• Innovate and pilot solutions that will keep us ahead of our clients
• Own our social tech stack in partnership with the VP of Strategy and VP of Client Success
• Build and maintain relationships with social platform representatives to…