Deputy Editor, Audience Strategy & Newsletters

Deputy Editor, Audience Strategy & Newsletters

Job Category
:
News

Requisition Number
: DEPUT
002563

• Posted :
  July 20, 2026
• Full-Time
• Hybrid

Showing 1 location

Headquarters
650 3rd Avenue S
Suite 1300
Minneapolis, MN 55488, USA

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 159-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

The Deputy Editor, Audience Strategy & Newsletters at our headquarters in Minneapolis MN serves as a critical member of the Audience Team and a strategic partner to newsroom editors. This role oversees the audience team members who are embedded with the Star Tribune’s editorial departments and are tasked with ensuring that audience insights, experimentation and performance strategy are thoughtfully integrated into daily newsroom decision-making.

In addition, this role serves as the central strategic owner of the Star Tribune’s newsletter portfolio – one of our most important and rapidly evolving audience products. With more than 30 newsletters reaching hundreds of thousands of readers each week, email plays a vital role in reader engagement, subscription value and community connection. This leader will guide the direction, evaluation and evolution of that portfolio while ensuring newsletters reflect the depth, clarity and journalistic standards our readers expect.

This position requires someone who can move comfortably between strategy and execution – someone who understands audience behavior, distribution of content across a variety of digital platforms and performance analytics, and who also respects the rhythms and values of a modern newsroom. The Deputy Editor, Audience Strategy & Newsletters will help transform strong individual instincts into shared frameworks, sustainable systems, and measurable impact across desks and platforms.

This leader will serve as a senior thought partner to the Head of Audience Strategy, helping translate audience priorities into shared systems, clear expectations and measurable newsroom-wide impact. This is a high-impact role for someone who believes that audience strategy strengthens journalism, and that thoughtful experimentation can expand the reach and influence of independent reporting.

• Lead embedded audience strategy for the Star Tribune’s key coverage pillars, including News & Politics, Greater MN, Business, Outdoors, Food & Culture, Sports and Strib Varsity.
• Partner with desk editors to identify audience opportunities, data and research needs, performance goals and experimentation priorities.
• Develop shared audience strategy frameworks that help desks set priorities, evaluate performance and identify opportunities for growth.
• Lead audience messaging strategy across owned channels — including newsletters, push notifications, in-app messaging and other emerging platforms — to create more cohesive reader experiences and audience journeys.
• Partner with product, data and marketing teams to develop and automate audience journeys that deepen habit, engagement, subscription value and reader loyalty.
• Encourage thoughtful experimentation across platforms, including homepage, newsletters, social media and off-platform distribution.
• Help shape story presentation and distribution across platforms to maximize reach, relevance and reader engagement.

• Develop a portfolio-level newsletter strategy that balances audience growth, reader habit, subscription value, editorial priorities and operational sustainability.
• Evaluate new newsletter proposals and guide lifecycle decisions, including launches, iterations and sunsets.
• Lead experimentation in newsletter…