Audience Development Editor

Audience Development Editor

Starting salary: $85,000-$95,000/year

Location:

Minneapolis, MN

Minn Post is hiring an Audience Development Editor, a senior newsroom leadership role that will own and drive audience growth strategy across the organization. Reporting to the Executive Editor and serving as a peer to other senior editors and business leaders, this person will set ambitious goals, build on Minn Post’s strong newsletter foundation, and put the organization on a trajectory of significant, measurable growth across web, newsletters, and social media.

Minn Post has quality journalism, a committed editorial team, an established audience, and the organizational commitment and resources to grow. The work of this role is to take those assets further: to significantly expand Minn Post’s reach, grow the newsletter subscriber base, deepen engagement across platforms, and connect more Minnesotans to public‑interest journalism. You will lead a dedicated audience team, including one open position you will help shape, with real standing in newsroom leadership and the support to drive change.

This is a newsroom role that requires both strategic vision and a willingness to execute. The Audience Development Editor will bring an audience‑first perspective into editorial planning, supervise a team responsible for key audience‑facing products, and work in close partnership with the membership team to align audience growth with paid member conversion. Day to day, that means working shoulder‑to‑shoulder with them, sharing goals, and taking joint ownership of donor growth targets.

At an organization of 20 people, senior leaders make things happen, not just plan them.

We’re looking for someone who is entrepreneurial, driven by data, and committed to Minn Post’s mission. Strong candidates will have a track record of growing audiences in a digital news environment and the editorial instincts to know what readers want and how to serve them.

• Own and execute Minn Post’s audience development strategy across web, newsletters, and social media
• Supervise the newsroom audience team and audience‑related contractors
• Contribute to editorial leadership discussions and provide regular updates on audience growth to staff and the board
• Establish and track KPIs that define progress toward ambitious audience goals
• Develop new digital products and manage existing ones with an eye toward meeting readers’ needs

• Devise and execute strategies to grow Minn Post’s newsletter subscriber base and web audience
• Manage Minn Post’s social media presence with an eye toward both reach and meaningful engagement
• Supervise newsletter and web production, filling in occasionally on daily needs
• Collaborate with editor‑reporter teams on audience distribution and engagement strategies for specific stories and beats
• Ensure best practices for SEO across the organization and manage Minn Post’s Google Ads profile
• Manage content partnerships and pursue republication opportunities with other media organizations
• Deploy community engagement strategies to build meaningful connections with underserved audiences, including through Minn Post events

• Work closely with the membership team to ensure audience growth strategies connect to paid member conversion goals
• Collaborate with business team leadership to align audience and revenue strategies
• Work with other editors to cultivate an inclusive, collaborative editorial culture that reflects the diversity of Minnesota

• 4+ years of experience in audience development, digital journalism, or a related field
• Experience leading a team or managing projects in a newsroom environment
• A proven track record of…