University of Minnesota Vice President Strategic Enrollment Management

Vice President for Strategic Enrollment Management

The University of Minnesota invites nominations and applications for the inaugural position of Vice President for Strategic Enrollment Management (VPSEM) to shape and advance a systemwide enrollment strategy that strengthens collaboration across the University’s distinct campuses - Crookston, Duluth, Morris, Rochester, and Twin Cities - and play a pivotal role in realizing the vision of one university on five campuses.

The University of Minnesota is a comprehensive public research university recognized globally for its academic excellence, world-class faculty, and deep commitment to education, discovery, and public service. With five campuses across the state, the University advances innovation and drives economic vitality, generating an $11.5 billion annual impact. Its five campuses offer distinctive academic experiences across the state. Crookston provides a small-town, close-knit environment known for experiential learning, mentorship, and leadership in online education.

Duluth blends metropolitan amenities with unparalleled access to Lake Superior and is recognized for its strengths in sustainability, natural resources, and freshwater research. Morris offers a public liberal arts experience in a welcoming small community, emphasizing close faculty engagement and outdoor opportunities. Rochester, a growing health-innovation hub, prepares students for health sciences careers through unique partnerships with Mayo Clinic. The Twin Cities campus, enrolling the majority of the system’s 72,000 students, is the system’s flagship and delivers comprehensive academic breadth as an AAU research university with extensive internship, research, and cultural opportunities in a vibrant urban setting.

The University has entered a period of renewed alignment and momentum, creating a rare opportunity to help shape a cohesive, future-focused vision that elevates the entire system. Senior leaders and campus partners are committed to strengthening coordination across a historically decentralized enrollment landscape and advancing a roadmap that emphasizes systemwide cohesion, enhanced student pathways, and improved access. The VPSEM will join a leadership team that values collaboration, open communication, and data-informed decision-making, and seeks a partner who can bring clarity, consistency, and shared purpose to enrollment planning.

Reporting jointly to the Executive Vice President & Provost and the Vice President for Strategic Initiatives, the VPSEM will serve as the principal driver of an integrated, forward-looking enrollment enterprise that supports the University’s land-grant mission, academic excellence, and long-term vitality. The VPSEM will develop and implement a comprehensive enrollment vision spanning recruitment, admissions, financial aid, and market expansion. In partnership with campus enrollment leaders, this role will align goals, policies, processes, and technologies to strengthen the prospective-student experience, expand market reach, enhance the use of analytics and CRM tools, and support students in finding the right fit across the system.

Equally important, the VPSEM will cultivate the relationships and trust needed to unite diverse campuses around shared outcomes. This leader will spend significant time with each campus, listening deeply, understanding local contexts, and building durable partnerships with faculty, staff, administrators, and governance groups. Through this work, the VPSEM will foster a culture of transparency, collaboration, and mutual accountability while guiding cultural and operational change with clarity and steadiness.

The ideal candidate will be a seasoned, strategic, and relational enrollment leader with experience in large, decentralized, or multi-campus environments; expertise in data, analytics, and enrollment technologies; and a strong commitment to student access, success, and equity. They will demonstrate exceptional communication skills, political and cultural acumen, and the ability to unify diverse stakeholders around a shared vision while respecting local identity and institutional history.

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