AVP Acquisition Creative ManagerCategoryCorporate Functions & RiskJob IdLocationMinneapolis, MN, United

AVP Acquisition Creative Manager

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

The AVP Creative Acquisition Manager leads development and execution of high-performing creative for paid acquisition campaigns. This role is responsible for translating strategy into effective content, managing detailed execution requirements, and scaling creative output through a hybrid model that combines human-developed concepts with AI-enabled content versioning.

This is a hands-on role requiring strong creative judgment, attention to detail, and the ability to operate across evolving tools, workflows, and media requirements.

Key Responsibilities

• Lead creative development for paid acquisition campaigns across digital channels (social, display, video, etc.)
• Translate acquisition strategy into clear, effective creative concepts and executions
• Partner closely with media, creative, and agency teams to align on requirements, formats, and timelines
• Ensure all creative meets channel specifications and performance objectives
• Apply strong creative judgment to evaluate and improve content quality, clarity, and effectiveness
• Drive revisions and optimizations based on performance insights

Strategy, Media and Creative Integration

• Serve as a key partner to media and strategy teams, ensuring creative is built to meet placement, format, and testing needs
• Understand and manage detailed media requirements, specs, and workflows
• Support A/B and multivariate testing through structured development of content variations

Workflow & Quality Management

• Manage intake, prioritization, timelines, and approvals (Workfront or similar)
• Maintain high standards across both manually developed and AI-assisted content
• Ensure proper documentation, governance, and compliance for all creative—especially AI-assisted outputs
• Balance speed with quality and control in a high-volume production environment

Required Experience & Qualifications

• 5–7 years of experience in acquisition, campaign, or performance marketing
• Proven experience leading creative development for paid media campaigns
• Strong understanding of media requirements, formats, and testing frameworks
• Practical experience using AI tools to scale or adapt creative (not just familiarity)
• Excellent creative judgment with a strong attention to detail and execution accuracy
• Ability to manage multiple work streams and deadlines in a fast-paced environment
• Comfortable working in evolving processes, tools, and operating models
• Must be in Minnesota and able to work in the office at least three days per week

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.