Director Digital Marketing- Sitewide

Director Digital Marketing
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1000 Nicollet Mall, Minneapolis,MN time type:
Full time posted on:
Posted Todayjob requisition :
RThe pay range is $ - $Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.

Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at
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* About Us:

** Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
** Digital Site Merchandising
** Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who’s curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Site Merchandising team, whose goal is to offer guests a seamless online shopping experience across our platforms—including  and the store network’s fulfillment capabilities.

Here, you’ll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

As the
** Director**,
** Digital Marketing Strategy, Sitewide
** you will elevate Target’s beloved experience to the digital shopping experience that achieves aggressive business growth goals. Your scope will include top enterprise priorities, including Homepage, Seasonal Hubs, Gifting destinations, and loyalty.

You will lead the development of guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences. You will lead a team of Digital Marketers, leveraging your strong leadership skills to manage a portfolio of top of funnel experiences & initiatives. You are consumer obsessed and will work cross functionally to drive integrated digital engagement strategies, while always evolving for the future.

This role requires a strategic digital marketing mindset, reporting & analytical skills complimented by creativity and an eye for trend, strategic activation, team and enterprise leadership. You will have the opportunity to help shape the future of Digital at Target, leading with vision and grit through a high degree of change and ambiguity.
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* Core Responsibilities:

**** Strategic Planning & Execution Oversite:
** Develop annual & quarterly strategic frameworks. Define an insights-led vision to mobilize team to execute those strategies.  Key responsibilities include, but are not limited to:
* ** Annual Strategy:
** Set the vision and lay the framework for your respective businesses and area. Partner across leaders such as Category Site Merchandising leaders to understand business dynamics & opportunities. Actively bring together goals of the business, Marketing and Digital (such as advancing loyalty, personalization, site monetization) and brand to develop experience goals and frameworks against a set of clear KPIs to activate your teams.
* ** Quarterly Strategy:
** In partnership with Senior Leaders & cross functional partners, develop & cascade quarterly priorities inclusive of building blocks, key…