USA_Developer

VARITE is looking for a qualified Content Strategist for one of its clients located onsite.

Role:
Content Strategist

Work Type:
Contract – 6 months

Pay Rate Range: $60.71 – $62.50/hr

Location:

onsite in Minneapolis, MN. Second preference - Charlotte, NC and Irving, TX

GBaMS ReqID:

Client and company information is provided for context.

• Content Strategy Leadership:
  Develop and implement comprehensive content strategies for web, social, and digital campaigns.
• Brand Alignment:
  Ensure content aligns with brand voice, tone, and overall marketing objectives.
• Cross-Functional Collaboration:
  
  Partner with product, marketing, UX, design, and authoring teams to create cohesive experiences.
• Optimization & Performance:
  Monitor engagement metrics, analyze performance, and refine strategies based on data insights.
• Innovation:
  Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency.
• Governance & Best Practices:
  Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.

• SEO Knowledge: Understanding of keyword research, on-page optimization, and search trends.
• Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM), Word Press, or similar.
• Analytics & Performance Tracking: Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.
• Editorial & Writing Expertise: Strong writing, editing, and storytelling skills for multiple formats (web, social, email).
• Audience Research & Persona Development: Ability to tailor content for specific customer segments.
• Cross-Functional Collaboration: Working effectively with marketing, design, UX, and development teams.
• Project Management: Managing timelines, editorial calendars, and multiple priorities.
• Adaptability & Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms.
• Desirable
  
  Skills:
  
  Content Strategy Development:
  Ability to plan and execute content strategies aligned with business goals.
• Skills: Content Management;
  Project Management
• Experience
  
  Required:
  
  8-10 years

Note:

This description preserves the original information while applying structured formatting for readability.